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David Beckham’s luxury men’s grooming brand HOUSE 99 is celebrating its first anniversary

Zoltán Tűndik



David Beckham surprises HOUSE 99 fans, As part of House 99 first anniversary celebrations a grooming experience was gifted to 10 customers in London. The lucky 10 chosen were surprised by brand founder, David Beckham dropping by the barbershop (HOUSE 99 by David Beckham)
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David Beckham’s luxury men’s grooming brand HOUSE 99 is celebrating its first anniversary. 10 HOUSE 99 fans were invited for grooming sessions in London when they got the surprise of seeing David Beckham dropping by the barbershop. The participants had no idea that the brand founder himself was planning to show up and attend their grooming appointments.

“It was an incredible day, I wanted to personally thank our consumers who are making HOUSE 99 so special. We are overwhelmed by the support we receive every day from HOUSE 99 fans, said David Beckham who revealed the video on his Instagram account. We are excited for the year to come and we will keep building the range to help every guy find his next look.”


After the surprise, brand fans had the chance to discuss looks & favorite products with David Beckham.

Launched in 2018 in more than 20 countries, HOUSE 99 will celebrate its first anniversary by dropping its new SMARTEN UP Hair & Moustache Wax on February 1st. The product will be first available online



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WPP India CSR Foundation Hosts its Annual Music Recital

Vlad Poptamas



Children performing at the recital
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WPP Foundation, the CSR entity of WPP India, in collaboration with Furtado’s School of Music, today hosted its Annual Music Recital, an annual music program at the a Mumbai suburban auditorium. The recital saw 400 children across two of WPP Foundation’s adopted schools perform a two-hour long recital, as they completed the first academic year of their school music program.

The school music program was launched in 2018 by WPP Foundation across four schools adopted by the WPP Foundation. So far, 1000 children have been taught to read musical notes, rhythms and chords as well as trained in playing a key instrument based on their interests like an acoustic guitar or keyboards. Besides imparting professional music training to the children, who otherwise may not have access to these opportunities, the program also aims to instill confidence in these young children to take up performing arts.

On the occasion, Rama Iyer – Director General, WPP Foundation, said, “At WPP India Foundation and our flagship Education to Livelihood (E2L) program, we envision to create varied interventions to open doors of opportunities for our children in both mainstream and diverse livelihoods by providing them with holistic development. Aligned to this vision, we develop future skills in the field of professional music enabling our children to explore professional career options in music. It is a proud moment to see our children performing together in such large numbers and stage such mesmerizing performances.


SOURCE WPP Foundation

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Chevening Scholarships Programme: Photography Exhibition Celebrates UK’s History of Educating Global Changemakers

Vlad Poptamas



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Reading Time: 2 minutes


Global leaders who are determined to overcome humanity’s most pressing problems are featured in a photography exhibition opening in London’s Noho Showrooms on 14 March.

The exhibition, called ‘Changemakers: 35 visions of global leadership’, will feature 35 specially-commissioned portraits of UK-educated leaders taken by photographers from all over the world. The images, accompanied by reflections on their time spent studying in the UK, demonstrate the strength and global appeal of UK higher education, along with the UK’s commitment to welcoming talented individuals from around the world.

Amongst the leaders featured are the current President of Costa RicaBotswana’s youngest ever government minister; a Sundance and Emmy Award-winning filmmaker; the first female judge in Gilgit-Baltistan, Pakistan; and a winner of the Commonwealth Young Person of the Year award.

The exhibition celebrates the international ties forged through 35 years of the UK Government’s Chevening Scholarships programme.

Chevening was established in 1983 to help identify and develop future world leaders in a variety of fields. Since then, the programme has enabled 50,000 future leaders to transform their careers and their communities.

Louise Thomson, Head of Programme Management, said: ‘The spirit of 50,000 Chevening Alumni around the world is exemplified through our 35 changemakers.

‘From defending human rights, to campaigning for climate justice and countering extremism, those featured in our exhibition are diverse, but there is one thing that unites them: they have made the most of their UK education, and are using it to drive positive change in their home countries.’

Exhibition opening times:
Changemakers is free to attend, and open every day between 14 to 17 March 2019 from 10:00 to 18:00 at Noho Showrooms, 67 Great Titchfield Street, London, W1W 7PT.

The exhibition is part of a programme of events and campaigns to celebrate Chevening’s 35th anniversary.

The name ‘Chevening’ comes from Chevening House in SevenoaksKent – currently the joint official residence of the UK’s Foreign Secretary.

More information is available at

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Rokkan And Cadillac Unveil ‘RISE’ During Oscars

Vlad Poptamas



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Reading Time: 2 minutes


On Sunday, February 24, Rokkan and Cadillac introduced a new creative campaign, ‘RISE,’ to the 2019 Academy Awards audience. Its message of “keep rising” captured the excitement of the landmark Hollywood event with the type of cohesive campaign that is synonymous with Rokkan – a fully integrated red-carpet activation, celebrity partnerships and the debut of four new television spots featuring Cadillac’s full lineup of SUVs.

‘RISE’ celebrates Cadillac’s legacy of rising beyond expectations and reimagining the future. The suite of work demonstrates how the brand has risen once again, motivating people to rethink what Cadillac is through sleek visuals, electric sounds and the exhilaration that comes from sitting behind the wheel of a Cadillac SUV.

The new work exemplifies Rokkan’s ability to penetrate cultural moments with 360-degree creative and strategic campaigns. The multifaceted broadcast, social and experiential elements of ‘RISE’ work in harmony, fully engaging a diversified audience with consistent and comprehensive messaging.

The :60 second television spot, ‘Rise Above,‘ epitomizes Cadillac’s legendary style and craftsmanship. The dramatic film shows people from different walks of life physically rising up into one of Cadillac’s SUVs juxtaposed against others dressed in awards show-elegance, rising into the spotlight on stage. The additional three :30 second spots focus on features of each model: the XT4, XT5, and Escalade, all underscored by Childish Gambino’s iconic “Me and Your Mama.”

“With the launch of this new work, we looked back at what Cadillac has always stood for, a symbol of making it, a metaphor for taking a step upward, and applied that thinking to a modern audience. It also purposefully aligns with all that The Oscars represent and allows us to weave seamlessly into the excitement of the evening,” said Rokkan chief creative officer Brian Carley. “Few brands in the world have the kind of legacy that Cadillac does and it’s such an honor to be entrusted to look at the brand from a completely new angle and create story-telling opportunities that position Cadillac in a new way for a new generation.”

The social extension of ‘RISE’ reintroduces the Cadillac logo to the world, bringing into focus the four, blue horizontal lines within the crest. Visualizing those lines as a staircase opened the door to an innovative story-telling technique throughout Oscars weekend. Leading talent in the entertainment industry accepted the invitation to tell their inspirational stories of perseverance, determination and success, using the hashtag #KeepRising.

“Perseverance and imagination have always been part of the Cadillac brand,” said Deborah Wahl, Chief Marketing Office, Cadillac. “And this campaign brings that DNA to the forefront with our crest and incredible new family of SUVs – the very essence of the Academy Awards as winners ascend to the stage, making it the perfect platform to showcase our aspirational campaign and the Cadillac SUV lineup.”

Rokkan and Carat partnered to create a one-of-a-kind interview platform on the red carpet, bringing the blue lines of the Cadillac crest to life in a physical space. As the marquee platform for the pre-show, Cadillac was a focal point of the broadcast, including an exclusive on-camera interview with Yalitza Aparicio and other incredible Hollywood storytellers who told their “keep rising” stories of overcoming adversity from the blue step stage.

‘RISE’ officially launched on February 21 and includes four television broadcast spots, digital, social and OOH. The theme of “keep rising” will continue to be rolled out over the course of the year.



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