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Wuhan, China–(Newsfile Corp. – November 23, 2021) – Since 2017, Wuhan Culture and Tourism Administration has been expanding its media outreach and increasing the international influence of Wuhan cultural tourism brand. In order to completely demonstrate the charm of Wuhan, Wuhan Culture and Tourism Administration recently decided to reach out to global audiences by harnessing the power of top social media platforms. Taking advantage of new global social media platforms and exploring culture and tourism content that demonstrates international style, the administration will continue to tell China’s stories, and create a rich, diverse and vivid Wuhan cultural tourism brand image.


“Our Instagram management team has planned and unveiled nearly 200 themes, published nearly 1,100 posts, and the content has gained 54 million reaches, attracted more than 70,000 global fans and 3.6 million engagements. It has made an important contribution to increasing the global awareness of the Wuhan cultural tourism brand,” said a spokesperson of Wuhan Culture and Tourism Administration.

Wuhan Culture and Tourism Administration has always attached great importance to content creation for YouTube. Through videos, the characteristics of Wuhan cultural tourism can be expressed more intuitively and vividly, allowing global audiences to discover, know and understand Wuhan through the language of the lens. Up to now, 92 videos have been posted, with a total of 1.34 million views.

With Wuhan Culture and Tourism Administration’s participation in more and more global media platforms, the authorities believe that their global audiences would know Wuhan more comprehensively. According to them, their social media team emphasizes on innovative discourse, using expressions that global users can understand and accept. Secondly, they focus on media integration, strengthening the complementary advantages of new global social media and traditional media. Thirdly, Wuhan Culture and Tourism Administration social media team looks to expand communication channels, leveraging on global mainstream traditional media and the global version of domestic mainstream traditional media.

Wuhan Culture and Tourism Administration has adopted the strategy of “strengthening content construction, maintaining differentiated operations, and improving the breadth and accuracy of content coverage.

The media spokesperson stated that with the continuous inclusion of new global social media platforms, the international promotion of the Wuhan cultural tourism brand has achieved good results. In the future, Wuhan, together with many excellent tourist cities, will continue to contribute to the beautiful China image on a global scale.

Wuhan Culture and Tourism Administration
Xu Zhang
+86 15901298858

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