Connect with us

Advertising

Rokkan And Cadillac Unveil ‘RISE’ During Oscars

Vlad Poptamas

Published

on

Photo source: rokkan.com
Reading Time: 2 minutes

 

On Sunday, February 24, Rokkan and Cadillac introduced a new creative campaign, ‘RISE,’ to the 2019 Academy Awards audience. Its message of “keep rising” captured the excitement of the landmark Hollywood event with the type of cohesive campaign that is synonymous with Rokkan – a fully integrated red-carpet activation, celebrity partnerships and the debut of four new television spots featuring Cadillac’s full lineup of SUVs.

‘RISE’ celebrates Cadillac’s legacy of rising beyond expectations and reimagining the future. The suite of work demonstrates how the brand has risen once again, motivating people to rethink what Cadillac is through sleek visuals, electric sounds and the exhilaration that comes from sitting behind the wheel of a Cadillac SUV.

The new work exemplifies Rokkan’s ability to penetrate cultural moments with 360-degree creative and strategic campaigns. The multifaceted broadcast, social and experiential elements of ‘RISE’ work in harmony, fully engaging a diversified audience with consistent and comprehensive messaging.

The :60 second television spot, ‘Rise Above,‘ epitomizes Cadillac’s legendary style and craftsmanship. The dramatic film shows people from different walks of life physically rising up into one of Cadillac’s SUVs juxtaposed against others dressed in awards show-elegance, rising into the spotlight on stage. The additional three :30 second spots focus on features of each model: the XT4, XT5, and Escalade, all underscored by Childish Gambino’s iconic “Me and Your Mama.”

“With the launch of this new work, we looked back at what Cadillac has always stood for, a symbol of making it, a metaphor for taking a step upward, and applied that thinking to a modern audience. It also purposefully aligns with all that The Oscars represent and allows us to weave seamlessly into the excitement of the evening,” said Rokkan chief creative officer Brian Carley. “Few brands in the world have the kind of legacy that Cadillac does and it’s such an honor to be entrusted to look at the brand from a completely new angle and create story-telling opportunities that position Cadillac in a new way for a new generation.”

The social extension of ‘RISE’ reintroduces the Cadillac logo to the world, bringing into focus the four, blue horizontal lines within the crest. Visualizing those lines as a staircase opened the door to an innovative story-telling technique throughout Oscars weekend. Leading talent in the entertainment industry accepted the invitation to tell their inspirational stories of perseverance, determination and success, using the hashtag #KeepRising.

“Perseverance and imagination have always been part of the Cadillac brand,” said Deborah Wahl, Chief Marketing Office, Cadillac. “And this campaign brings that DNA to the forefront with our crest and incredible new family of SUVs – the very essence of the Academy Awards as winners ascend to the stage, making it the perfect platform to showcase our aspirational campaign and the Cadillac SUV lineup.”

Rokkan and Carat partnered to create a one-of-a-kind interview platform on the red carpet, bringing the blue lines of the Cadillac crest to life in a physical space. As the marquee platform for the pre-show, Cadillac was a focal point of the broadcast, including an exclusive on-camera interview with Yalitza Aparicio and other incredible Hollywood storytellers who told their “keep rising” stories of overcoming adversity from the blue step stage.

‘RISE’ officially launched on February 21 and includes four television broadcast spots, digital, social and OOH. The theme of “keep rising” will continue to be rolled out over the course of the year.

 

SOURCE Rokkan

Hello!


Thank you for visiting my profile and thank you for reading my news and published press release!


There a many things that shape a man, but the carving is done by the hobbies and passions. I've pursued two main careers, professional photography and webdesign, while also keeping a passion for automobiles, technology and games. At PICANTE NEWS, I take care of news editing and press release publishing in se
veral categories and as I've mentioned, during my spare time, I am also a professional photographer with webdesign skills.

My future plans include developing more journalistic skills and start creating investigative journalism. You can find my reports and press release coverages in the following categories:


BANKING/FINANCIAL SERVICES, COMPUTER ELECTRONICS, AUTOMOTIVE, CONTRACTS, ANALYSIS, INTERNET TECHNOLOGY, BIOTECHNOLOGY, BLOCKCHAIN, ACQUISITIONS, RETAIL, and many more.



You can get in touch to discuss interviews or possible article submissions by contacting us.


Let's also connect via social media! You can find me on Facebook or visit my photo portfolio.

Advertisement
Comments

Advertising

Technology & Telecommunications Industry Ranked #3 in MBLM’s Brand Intimacy 2019 Study

Vlad Poptamas

Published

on

U.S. Top 10 Most Intimate Technology & Telecom Brands 2019
Reading Time: 3 minutes

 

The technology & telecommunications industry ranked third in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions, climbing up one spot from the 2018 study. Apple ranked #1 in the industry for the fourth year, followed by Samsung and Google. The remaining brands in the Top 10 for the technology & telecommunications industry were: Sony, Microsoft, AT&T, HP, Verizon, Dell and LG.

Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Top intimate brands in the U.S. continued to significantly outperform the top brands in the Fortune 500 and S&P indices in both revenue and profit over the past 10 years, according to the Brand Intimacy 2019 Study.

“With its presence and dominance in our modern day living, technology & telecommunications continues to build emotional bonds with consumers,” stated Mario Natarelli, managing partner, MBLM. “Brands that are part of the smartphone ecosystem – device manufacturers, content providers, access brands and apps – have higher rates of Brand Intimacy than those that do not. Device manufacturers performed particularly well, which suggests hardware brands are benefitting the most from the increasingly important role that smartphones play in our lives.”

Additional notable findings in the technology & telecommunications industry include:

  • Apple was the #1 brand for both women and men
  • Apple was also #1 for millennials, users over 35 and users with incomes of $50,000 or more
  • Google was the #1 brand for users with incomes under $50,000

MBLM explored the tech giant Google in a piece released in conjunction with the findings, “What’s Going on with Google?” The article delves into the Brand Intimacy profile of Google and its recent advances and setbacks. It discusses its Brand Intimacy performance, notably, its strong linkage to the archetype of   enhancement and its success at connecting with millennials.

In addition to the release of the findings and article, MBLM also hosted a webinar on the technology & telecommunications industry. A recording of the webinar can be found here.

The Brand Intimacy 2019 Study contains the most comprehensive rankings of brands based on emotion, analyzing the responses of 6,200 consumers and 56,000 brand evaluations across 15 industries in the U.S., Mexico and UAE. MBLM’s reports and interactive Data Dashboard, which features a brand ranking tool, showcase the performance of almost 400 brands, revealing the characteristics and intensity of the consumer bonds.

To view technology & telecommunications industry findings, please click here. To download the full Brand Intimacy 2019 Study or explore the Data Dashboard click here.

Methodology
During 2018, MBLM with Praxis Research Partners conducted an online quantitative survey among 6,200 consumers in the U.S. (3,000), Mexico (2,000), and the United Arab Emirates (1,200). Participants were respondents who were screened for age (18 to 64 years of age) and annual household income ($35,000 or more) in the U.S. and socioeconomic levels in Mexico and the UAE (A, B and C socioeconomic levels). Quotas were established to ensure that the sample mirrored census data for age, gender, income/socioeconomic level, and region. The survey was designed primarily to understand the extent to which consumers have relationships with brands and the strength of those relationships from fairly detached to highly intimate. It is important to note that this research provides more than a mere ranking of brand performance and was specifically designed to provide prescriptive guidance to marketers. We modeled data from over 6,200 interviews and approximately 56,000 brand evaluations to quantify the mechanisms that drive intimacy. Through factor analysis, structural equation modeling, and other sophisticated analytic techniques, the research allows marketers to better understand which levers need to be pulled to build intimacy between their brand and consumers. Thus, marketers will understand not only where their brand falls in the hierarchy of performance but also how to strengthen performance in the future.
To read a more detailed description of MBLM’s approach, visit its Methodology page.

SOURCE MBLM

Continue Reading

Advertising

Escalated Launches Real-Time Fraud Prevention and Monitoring SAAS Platform

Vlad Poptamas

Published

on

CEO Kyle Smith
Reading Time: 2 minutes

 

Escalated (www.escalated.io) recently announced the launch of their proprietary SAAS-platform designed to screen and stop malicious bot activity online. The service is available as either a monthly or annual subscription, both offering instant accessibility and easy implementation. Escalated has multiple tiered plans to suit a variety of individual, organization or company needs, regardless of size. And each plan offers a full-access free trial period.

With a focus on both security and affordability, Escalated is specifically designed to help monitor and safeguard websites, ad campaigns and other online activity from invalid traffic. Malicious bots create fraudulent ad impressions that routinely eat holes in advertising budgets. These attacks can also cause a wide variety of anomalies that skew data collection and analysis, harm business relationships, steal content, waste bandwidth and otherwise degrade valuable server resources.

“With margins in ad-tech being squeezed constantly, and the cost of ad-fraud on the rise, companies are dealing with the financial pain in the middle. We hope to solve that problem,” said Escalated CEO Kyle Smith.

The Escalated Solution

Escalated’s real-time pre-bid API eliminates bots on the fly, minimizing risk, and can be used to make bidding or rendering decisions. The post-bid fraud monitoring tags allow the collection of insights into overall traffic activity, making it easy to spot invalid traffic received by domain, referrer or partner sources.

Other Escalated features include:

  • General Web Security: Stops bots from stealing assets, or clicking on ads that follow links to clients’ landing pages. Prevents bots from scraping and copying content or scanning sites for future exploitable vulnerabilities.
  • Campaign Optimization: Bots can cause confusing analytics, offset KPIs and decimate marketing budgets. Escalated can track invalid traffic by domain, partner, source or geo. Clients can also send in costing data to track IVT by overall cost, enabling the creation of whitelists and blacklists.
  • Audience Management: Eliminates bots that pretend to be human audience members, allowing for pure and accurate data collection.
  • Content Locking: Keeps digital content safe from theft.
  • Resource Protection: Save server resources by denying fraudulent activity.
  • Threat Detection: Detect hard-to-find, incoming, or outright hidden fraudulent activity.
  • Ad Verification: Campaigns can be audited to ensure ads are running exactly where they are supposed to, for maximum effectiveness and use of advertising spend.

Malicious and fraudulent bot-activity is on the rise. Recent statistics place projected estimates for loss of ad-revenue due to ad-fraud in the tens-of-billions of dollars. This type of activity has long become a viable business model for career criminals, and many small business owners are either under-protected or not protected at all. Ad fraud continues to pose threats to both business relations and the industry in general. It can no longer be ignored.

SOURCE Escalated

Continue Reading

Advertising

Aimia Announces Results of Conversion Privilege of Series 3 Cumulative Rate Reset Preferred Shares

Vlad Poptamas

Published

on

Reading Time: 1 minute

 

Data-driven marketing and loyalty analytics company Aimia Inc. (TSX: AIM) today announced that none of its 6,000,000 Cumulative Rate Reset Preferred Shares, Series 3 (the “Series 3 Shares”) will be converted into Cumulative Floating Rate Preferred Shares, Series 4 (the “Series 4 Shares”) on April 1, 2019. During the conversion notice period, which commenced on March 4, 2019 and ended at 5:00 p.m. (Montreal time) on March 18, 2019, 65,624 Series 3 Shares were tendered for conversion into Series 4 Shares. In accordance with the rights, privileges, restrictions and conditions attaching to the Series 3 Shares and the Series 4 Shares, since there would be less than 1,000,000 Series 4 Shares outstanding on April 1, 2019, after having taken into account all Series 3 Shares tendered for conversion into Series 4 Shares, holders of Series 3 Shares who elected to tender their shares for conversion will not have their Series 3 Shares converted into Series 4 Shares on April 1, 2019. As a result, no Series 4 Shares will be issued on April 1, 2019.

 

SOURCE Aimia Inc.

Continue Reading

Font Resizer

Subscribe to PICANTE via Email

Enter your email address to subscribe to PICANTE and receive notifications of new posts by email.

Follow us on Facebook

Read more from our authors

Follow our Tweets

Trending

Please turn AdBlock off