Johnnie Walker, the world’s No.1 Scotch Whisky, today opens its first flagship experiential retail store in Madrid.
The exciting new space, which promises to become a leading destination for Scotch lovers and whisky novices alike, plays host to a wide variety of immersive experiences, including whisky appreciation classes and tastings designed to help people explore the world of Johnnie Walker and Scotch.
Visitors will be able to choose from a special collection of Johnnie Walker whiskies, purchase some of the rarest and most exceptional single malts from which Johnnie Walker is crafted and explore limited edition curated collaborations exclusive to the new store.
Among the experiences on offer is an interactive hosting area where guests can discover the craft of cocktail making, a tasting table where they can deep dive into the flavours that lie at the heart of Johnnie Walker and a personalisation station where people can find unique gifts and add bespoke engravings and labels to purchases.
The cutting-edge store offers virtual experiences such as Discover Scotland through Johnnie Walkerallowing visitors to discover Johnnie Walker by taking a tour to the four corners of Scotland, discovering the breathtaking Highlands, the intrigue of the Islands, the lush Lowlands and the secrets of Speyside, culminating in a taste of Johnnie Walker.
There will also be seasonal offerings, with a Johnnie Walker cocktail-expert in-store this festive season to demonstrate how you can impress guests with a pairing of frozen Johnnie Walker Gold Label Reserve and a taste of hand-made, award-winning Scottish chocolate as well as show the cocktails and techniques that will turn your party drinks into showstoppers.
John Williams, Johnnie Walker Global Brand Director, said: “We’re always looking for new ways to surprise and engage our customers and this kind of experiential Johnnie Walker flagship store does just that. It also adds a sense of fun and discovery to shopping and is a whole new way of experiencing the diversity and rich heritage of Johnnie Walker.”
The launch of the new retail experience follows the announcement of a £150 million investment in Scotch whisky tourism by Diageo throughout Scotland – including plans for the opening of a new state-of-the-art Johnnie Walker visitor experience in Edinburgh, as part of the biggest concerted programme ever seen in Scotland’s whisky tourism sector and is the latest announcement from Johnnie Walker as the brand prepares to celebrate its 200th anniversary year in 2020.
RVshare Launches National Parks Guides
RVshare, the world’s largest RV rental marketplace, has launched in-depth guides to all 60 of the United States’ National Parks. According to RVshare customer data, more than half of RV renters are headed to national parks. In response, RVshare’s team of travel experts created these guides to serve as an easy-to-use online resource to navigate the ins and outs of national parks. They provide valuable tips in one place, including the best hiking trails, nearby towns and entertainment, where to camp, and more. Explore the guides at www.rvshare.com/national-parks.
“We want to change the way people experience our National Parks,” says Megan Buemi, Sr. Content Marketing Manager at RVshare. “Taking an RV trip lets travelers really get up close and personal with what the parks have to offer. Being able to camp right in the park under the stars, or step out of your RV to start hiking up a mountain or along a beach is a pretty incredible and unique experience.”
According to the National Park Service, an estimated 331 million people visited National Parks in the U.S. in 2017. With 60 parks spanning across the country, adventure-seekers in every region have access to explore at least one of the scenic, preserved lands. In addition to popular destinations like the Grand Canyon, the RVshare National Park guides spotlight lesser-known parks, such as Wind Cave in South Dakota, and the remote North Cascades in Washington.
With the guides, RVshare’s goal is to highlight the breathtaking views, incredible wildlife and endless adventure of the parks and encourage travelers to explore the beautiful escapes in an unparalleled experience, quite different than staying at a hotel and driving in for the day. In addition to being immersed in nature and having immediate access to campfires and beautiful trails, RVs offer the added benefit of bringing more family members and pets along.
Other features to enhance the experience include RV delivery options in select cities, roadside assistance and 24/7 customer service and insurance.
For additional information and to book your next rental, visit rvshare.com.
Discover the World Opens New Middle East Office In Dubai
Discover the World, a leader in global sales, marketing and distribution, has opened a new Middle East office in Dubai this month.
Lakshmi Durai, the new Discover the World Director in Dubai, has more than 30 years of travel experience in the Middle East region. In her career, Durai has represented Royal Caribbean’s three brands, established her own sales and marketing company Travel Matrix in 2015 and successfully launched a cruise platform called CRUISEXPLORE, promoting more than 15 cruise brands across the region.
“We are delighted to have Lakshmi and her team as our newest members of the Discover family,” said Ian Murray, Discover the World’s Executive Vice President. “They have all the key sales ingredients we seek—high energy, market knowledge and experience and passion for travel that will accelerate our sales delivery across this important region.”
“Discover has been in the region for 26 years and the current portfolio of clients represented include Holland America Line and Seabourn, Windstar, Aeromexico, GOL, Caesars Entertainment and Affordable Car Hire,” added Murray. “We look forward to future development and expansion of clients across this key region.”
SOURCE Discover the World
Corendon Boeing 747 Has ‘Landed’ in the Hotel’s Garden
Aircraft will be converted into 5D aviation experience for the public
After a five-day mega transport from Amsterdam Airport Schiphol to Badhoevedorp, the Corendon Boeing 747 has arrived in the garden of the Corendon Village Hotel this morning. There the plane will be converted into a 5D-experience about the 747 and the history of aviation later this year.
De Boeing began its last journey from Schiphol Airport on Tuesday night. The dismantled aircraft was placed on a trailer of specialised transport company Mammoet to cover the 12.5 kilometers to the hotel. During that, the aircraft had to cross 17 ditches, highway A9 and one provincial road. The A9 was successfully crossed in the night from Friday to Saturday. In the night from Saturday to Sunday, the transport crossed the Schipholweg after which it was parked backwards into the hotel garden, requiring 57 movements. The spectacular transport attracted worldwide attention and was covered by national en international media.
The Boeing 747 is the former KLM aircraft ‘City of Bangkok’ that will be given a new final destination in the hotel garden after 30 years of reliable service. The plane is 64 meters wide, 71 meters long and weighs 160 tons. To keep it safe and steady, the aircraft has been lifted on 1.5 meters high steel bases, totalling 15 tons of steel. These are built on heavy concrete slabs, strong enough to carry the enormous weight.
De Boeing will be converted into a 5D experience later this year. Visitors will be able to walk on, over or under the plane and visit places that are normally not accessible to the public. They can visit the cargo area where the luggage is loaded, learn about the fuelling of the plane, take a look in the kitchen of the business class and the cockpit on the upper deck. They can even do a wing walk over the thirty-meter-long wings. Visitors also make a journey through the history of aviation. That begins with the ancient human desire to fly and leads them from the first serious flight attempts around 1900 to the development of the Boeing 747. The highlight of the trip is the 5D experience, in which they can experience flying in all its facets. The garden where the Boeing is placed is partly an ecozone, open to hotel guests, and can be used as a festival site.
Fitting and measuring
Corendon founder Atilay Uslu had booked a room in the hotel. Exactly on the spot where – if everything went well – the nose of the Boeing would be placed in front of the window. “When I opened the curtains this morning, I saw her in full glory. I realized that after months of preparation we really succeeded in getting the plane to its final place with a lot of fitting and measuring. That kind of takes your breath away,” he says.
Corendon has expressed its thanks for the cooperation of the municipality of Haarlemmermeer, government agencies, various companies and its own employees, without whom the stunt could never have been successful.
The transport of the aircraft this weekend coincided with the celebration of the first test flight of the Boeing 747 on February 9th, 1969, exactly fifty years ago. The 747 is an iconic plane and was the largest aircraft in the world until 2007. It could transport 2.5 times more passengers than other conventional types. It was also the first wide body aircraft, with two aisles. Characteristic is also the upper deck, where the cockpit is located. KLM introduced the first Boeing 747 in its fleet in 1971. The ‘City of Bangkok’, which was added to the fleet in 1989, was then baptized by nine Thai monks. After almost thirty years of loyal service, the repainted aircraft now decorates the Corendon hotel garden.
The transport in figures
The last five-day trip of the Boeing was an impressive operation. The plane first had to be transported 8 kilometers over the Schiphol airport area and then another 4.5 kilometers through the fields. Heavy transport specialist Mammoet transported the 160-tons aircraft on a trailer that weighed even more: over 200 tons. The trailer divided the weight of the Boeing over 192 wheels. To make sure the trailer would not sink into the marshy land, a special road was constructed of approximately 2.100 metal road plates weighing 1.500 kilos each. Special bridges were built over the 17 ditches. The trailer was traveling at a speed of 5 kilometers per hour and was controlled remotely by people from Mammoet, who walked beside it. It was powered by two so-called power packs, each with a capacity of 390kW, generating more than 1000 hp. A total of 18 turns had to be taken during transport, of which the first 7 were on the airport.
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