Global campaign offers Pope Francis $1 million to try vegan for Lent to save the planet
Paul McCartney, Moby, Chris Packham, Mena Suvari, Evanna Lynch and many other celebrities back the campaign led by 12-year-old activist Genesis Butler
A major global campaign has been announced – and backed by a host of celebrities, environmentalists and scientists – is calling on Pope Francis to try vegan for Lent to “help fight climate change with diet change.” In return, Million Dollar Vegan – the campaign behind the project – is offering $1 million to a charity of the pope’s choice should he pledge to eat a plant-based diet for Lent.
The campaign seeks to highlight the devastating impact of animal agriculture, which according to the Food and Agriculture Organization of the United Nations, has a greater impact on global warming than the fuel emissions from the entire global transport sector combined, is a leading driver of deforestation and biodiversity loss, and causes suffering to billions of farmed animals.
In a letter written to the pope by 12-year-old animal rights and environmental campaigner Genesis Butler with the help of the Million Dollar Vegan team – and printed today in national newspapers in 15 countries across five continents – Butler urges Francis to try vegan for Lent. The letter outlines the connection between climate change and pollution and highlights the inefficiency of animal farming and how it contributes to world hunger, the extinction of wildlife and the suffering of farmed animals. These are all issues that Pope Francis has spoken out on in his 2015 encyclical letter Laudato Si.’
“Farming and slaughtering animals causes a lot of suffering and is also a leading cause of climate change, deforestation, and species loss,” Butler wrote in the letter. “When we feed animals crops that humans can eat, it is wasteful. And with a growing world population, we cannot afford to be wasteful.”
Butler has asked to meet Pope Francis so that she can discuss the issues raised in her letter. The campaign has already led her to meet well-known vegans including Evanna Lynch (“Harry Potter” and “Dancing with the Stars”) and poet and writer Benjamin Zephaniah. She has also met with musical Moby, actress Mena Suvari, and Joseph Poore of Oxford University, and has the backing of environmentalists George Monbiot and Chris Packham. Paul McCartney, a long-time vegetarian and co-founder of the Meat Free Monday campaign, also supports Million Dollar Vegan and has signed the letter to the pope.
As part of the campaign, a petition has also been created to ask the pope to try vegan for Lent. If he agrees, the Blue Horizon International Foundation will donate $1 million to the charity or charities of the pope’s choice.
“We are launching this deliberately bold, audacious campaign to jolt our world leaders from their complacency,” said Matthew Glover, the CEO of Million Dollar Vegan and co-founder of the hugely successful Veganuary campaign. “For too long they have failed to act on evidence of the damage caused to people and the planet by animal agriculture. Worse, many have defended and subsidized that very industry. But the evidence now is stark and compelling, and we cannot afford for them to remain silent any longer. We are thankful that Pope Francis has spoken out on these issues and that is why we are humbly asking him to try vegan for Lent and set an example of how each of us can align our principles of caring and compassion with our actions.”
Million Dollar Vegan is encouraging people of all backgrounds to try vegan for Lent and has produced a free Vegan Starter Kit – written in multiple languages and with country-specific content – that is available to download. It contains helpful information about following a vegan diet, including nutrition advice, recipe sites, vegan products, inspiring books and films, and the best places to eat out.
A major report published by the U.N. in 2018 warned there are just 12 years to limit a climate change catastrophe, with drastic measures needed imminently to keep global warming to a maximum of 1.5 degrees Celsius. Research from Oxford University has shown that a plant-based diet is the single biggest way to minimize our environmental impact.
Each person who goes vegan for Lent will save emissions equivalent to a flight from London to Berlin, and if every Catholic on the planet takes part, it will be equivalent to the whole of the Philippines not emitting CO2 for a year, according to Dr. Joseph Poore of Oxford University.
SOURCE: Million Dollar Vegan
Disruptive Ag Tech Company Hires New CTO
HerdX Inc. new Chief Technology Officer, Austin Adams comes to the Texas Hill Country from the California Coast.
HerdX is pleased to announce that Austin Adams made the move to Boerne, Texas from the San Francisco Bay Area to become HerdX’s Chief Technology Officer.
Adams is well qualified to accelerate the HerdX agricultural technology solution into the global market, holding over a decade of experience in leading innovative software teams. At his previous employer Adams took multiple greenfield projects from initial scoping, to research and development, to proof of concept, and ultimately to market leading products. Adams is an early adopter, leader, and contributor to the Kubernetes open source platform. He has used Kubernetes to create automation systems to help drive over a billion dollars of product sales.
Adams will be leading the HerdX technology team in implementing the HerdX solution by partnering with restaurant chains and established grocers in the coming year. Adams states, “I am most excited about bringing together blockchain and high security IoT to provide provenance mapping for the consumer. I am coming back to my roots working in the ag tech industry and am grateful to help lead this innovative team.” Adams is already adding product innovations that will expand the company’s offerings into more global markets. His skill set is also helping accelerate the implementation and commercialization of HerdX’s blockchain system.
“I was looking for a top tier technology officer that could help our company’s product offering grow rapidly in the U.S. and scale us faster overseas,” says Ron Hicks, President and CEO of HerdX. With food traceability and tracking as a high priority for HerdX, Ron sees Austin as the ideal next step in the company’s growth coming in at just the right time.
HerdX Inc. is an early stage agricultural technology company that develops products for farmers designed to reduce operational costs, improve animal health and well-being, and enable the delivery of traceable meat products to consumers. HerdX provides blockchain secure transparency for the consumer by connecting them back to the farmer through QR codes on packaging for grocers and menus for restaurants.
RE Botanicals Achieves USDA Organic Hemp CBD Milestone
First National Hemp CBD Brand Certified Organic by the USDA for US Grown Hemp
Boulder-based RE Botanicals®, the pure organic apothecary brand, proudly announces they have received their organic certification by the USDA (United States Department of Agriculture) National Organic Program for US grown hemp. The USDA protects consumer options by allowing brands to obtain the USDA organic logo which ensures their products are grown without the use of synthetic fertilizers, pesticides or herbicides which contaminate our waterways and accelerate climate change.
RE Botanicals is committed to shifting today’s chemical agricultural practices to more organic and regenerative farming methods. While not well-known due to hemp’s “wild west” culture, hemp removes nutrients such as nitrogen from soils. RE Botanicals’ organic hemp is farmed using crop rotations such as clover or alfalfa which improves soil health and fertility. Whereas the vast majority of today’s hemp farming utilizes synthetic chemical fertilizers made from fracked natural gas and are a leading cause of climate change and ocean die off in the gulf of New Mexico. Hemp CBD shoppers can literally vote with their dollars for the type of future they want for their children and families.
“At RE Botanicals, we believe that healthy soil creates healthy plants, healthy people and a healthy climate,” said John W. Roulac, Founder and Chief Hemp Officer of RE Botanicals. “Hundreds of CBD brands, including some of the largest have falsely and illegally claimed their products are certified organic. Customers can and should request that the brands display their organic certifications on their website. Our team is honored to bring forth the highest quality and trusted USDA certified organic hemp CBD products to our family, friends and consumers.”
The evolving legacy of RE Botanicals begins with their Classic, Peppermint and pet line of organic hemp flower extracts packaged in amber brown glass bottles crafted with hemp and certified organic MCT Coconut Oil. RE Botanicals prides themselves with the company’s promise to provide consumers and their pets with trusted hemp supplements.
RE Botanicals is shaking up the hemp CBD sector, projected to reach $1.9 billion by 2022, as reported by the Hemp Business Journal. The wellness brand is meeting the growing demand of American shoppers looking for certified-organic products that are better for people and the planet. RE Botanicals will exhibit at Expo West from March 5-9, 2019in the organics section at booth #1731. The new USDA organic logo will appear on RE Botanicals packaging starting March 1st and consumers can continue to purchase the RE Botanicals product range on www.rebotanicals.com.
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