The 2019 New York Event Will Bring Together Key Figures from the Retail Community to Pave the Path Forward for a Fundamentally Different Direct-to-Consumer Experience
NEW YORK–(BUSINESS WIRE)–Bluecore, the retail marketing technology company that more than 400 of the fastest-growing retailers rely on to launch highly personalized campaigns at scale, today announced the theme, speaker lineup and content for its annual Bluecore Summit. Now in its fifth year, the Bluecore Summit is expecting its largest attendee turnout to date, with more than 300 retailers and retail marketers, including Calvin Klein, Jockey, Perry Ellis, BCBGMAXAZRIA, TomboyX, Hammacher Schlemmer, Pendleton, Joe Fresh and BeautyCounter, expected to travel to New York City for the two-day event. The Summit will take place at Pier Sixty at Chelsea Piers on September 17th and 18th.
At last year’s event, Bluecore unveiled Bluecore Communicate™, a first-of-its-kind email solution that allows retailers to personalize 100% of their communications to shoppers for the first time ever. Since the release of Bluecore Communicate™, more than 200 brands are migrating away from a multiple-vendor approach with the goal of doubling their email revenue using Bluecore’s engagement-based solution.
Bluecore’s 2019 Summit will build upon the company’s ongoing efforts to usher in the next era of commerce with the unveiling of its newest product: an innovation that will allow retailers to leverage the first-party data they’re gaining through email directly on their ecommerce sites.
The Summit’s collaborative two-day format includes one day of private workshops for retail customers across categories. The second day will be a large-scale think tank, where high-ranking retail marketers and notable industry experts will share both strategic and tactical details of their current and upcoming programs.
The agenda will revolve closely around this year’s central theme–“A Fundamentally Different Approach to Retail Marketing”–with talks from retail brands, analysts and Bluecore executives, including:
Shutterfly’s President Jim Hilt will present on “Fueling Authentic Connection with Technology”
TomboyX’s VP of Marketing Lori Gatto will present on “Building a Foundation for Greatness: Learnings From Traditional Retail to Accelerate Growth at a D2C Brand”
Jockey’s Director of Online Customer Experience, Sami Lockerby will present on “Is Your Tech Stack Holding You Back?”
BCBGMAXAZRIA’s Senior Analyst of Email Marketing, Jennifer Chiang, will discuss “Maintaining Consumer-Focused Communication in Email and Satisfying Marketing and Merch Goals”
Forrester Research’s Vice President and Principal Analyst Shar VanBoskirk will share the latest research on how retailers are meeting the demands of personalization.
“The large expected turnout of our fifth annual summit is a nod to retailers’ continued commitment to progressing their craft and offering customers the best experience possible, ” said Fayez Mohamood, CEO of Bluecore. “We’re offering marketers a fundamentally different approach to marketing, built on a foundation of innovative technology, actionable data and organizational structures without silos. We’re looking forward to activating discussions and learnings around how retailers can drive performance, experience and revenue in this dynamic retail landscape.”
Bluecore is a retail marketing technology company that is reimagining the way retailers communicate with shoppers. The 2019 launch of Bluecore Communicate™ introduces retailers to a fundamentally different email solution that replaces manual processes with an intelligent, AI-driven workflow and the industry’s first fully performance-based pricing model. Retailers can now manage ESP, triggers and personalized batch from a single interface, enabling them to personalize 100% of their email campaigns for the first time ever. Bluecore Communicate™ doubles email revenue while reducing production time for more than 400 retailers including: Staples, Tommy Hilfiger, The North Face, TomboyX, Bass Pro Shops.