Reading Time: 2 minutes

LONDON–(BUSINESS WIRE)–#Analytics–A global data analytics and advisory firm, Quantzig, has announced the completion of their latest campaign analytics engagement for a leading sports brand. During the course of this engagement, the analytics experts at Quantzig helped a leading sports brand based out of Sweden to manage their marketing campaigns and gain in-depth insights into their overall sales performance.

Quantzig is well-known for helping its clients for over 15 years across the globe with its campaign analytics capabilities. Our campaign analytics solutions help businesses improve marketing effectiveness through fact-based decision-making based on the evaluation and comparison of campaign performance. Also, Quantzig’s campaign analytics solutions aid companies in the accurate and objective measurement of campaign success.

The Business Problem: The client, a Sweden based sports brand, wanted to assess and improve the effectiveness of their marketing campaigns. Also, they wanted to effectively allocate marketing budgets, reduce customer acquisition costs, and enhance campaign responsiveness by adopting an analytics-driven approach to decision making.

This case study explains how we helped the client to engage with prospects through personalization opportunities to enhance retention rates and improve campaign response rate by 21%.

Our marketing analytics solutions help companies to optimize marketing campaigns and make better business decisions that improve ROI. Request a free proposal to gain in-depth insights into our portfolio of analytics solutions.

The Solution Offered: Our experts adopted a holistic approach to help the client integrate campaign data across all marketing channels and consolidate it into a common marketing view. The solution offered helped the client to better understand customer needs and adjust their strategies to make important business decisions. Also, with the help of our campaign analytics solutions, the client was able to optimize marketing budgets and enhance customer acquisition.

Get in touch to know how our campaign analytics solutions can help you in targeted campaign analysis.

Quantzig’s campaign analytics solutions helped the client to:

  • Improve campaign response rate by 21%
  • Better target customers with personalized marketing messages

Quantzig’s campaign analytics solutions offered predictive insights on:

  • Gaining better access to customer data to enhance customer retention rates
  • Creating more effective targeted advertising campaigns
  • Learn how we can help you increase your ROI and determine campaign effectiveness in real-time. Request a free demo now!

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:



Anirban Choudhury

Marketing Manager

US: +1 630 538 7144

UK: +44 208 629 1455