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ATLANTA–(BUSINESS WIRE)–FI Navigator Corporation (, a web-based bank data and analytics platform for the banking vertical, announced industry veteran Mark Nelson’s addition to their management team as executive vice president of financial institution sales. Nelson has a proven ability to leverage his financial institution experience, earned as the CFO of a regional financial institution, to communicate the strategic importance of business intelligence solutions to financial institution executives.

“I’m excited about the opportunity to help financial institutions generate positive results from the comprehensive and consultative performance assessments available in FI Navigator’s FIN Advisor solution. With a focused approach that accurately pinpoints where performance opportunities exist, particularly around digital transformation, FIN Advisor will give our financial institution clients a competitive edge,” said Mark Nelson.

Before joining FI Navigator, Nelson was a senior sales director with SNL Financial for three years with responsibility for the SNLBanker business intelligence solution. SNL Financial was subsequently acquired by S&P Global for over $2 billion.

Prior to his time at SNL Financial, Nelson was a regional sales manager with Banker’s Dashboard, a fintech start-up that experienced tremendous growth during his ten years with the company. Banker’s Dashboard was ultimately acquired by Deluxe Corporation for $45 million. Nelson also served for eight years as the senior vice president and CFO of The Bankers Bank, a regional correspondent bank.

“Mark’s unique background in the banking industry allows him to credibly engage financial institutions as a trusted advisor”, said Steve Cotton, CEO and founder of FI Navigator. “His resonance with the C-suite and proven performance in sales of banking vertical data and analytics make him an ideal fit for FI Navigator. We feel fortunate to add his considerable skillset to our management team.”

About FI Navigator

FI Navigator provides a web-based banking vertical data and analytics platform to industry vendors & consultants and the financial institutions they serve. Their solutions instantly allow bank and credit union executives to develop strategy or to identify opportunities in profitability, franchise growth, risk management and product offering. Additionally, banking vertical vendors and consultants leverage FI Navigator to augment client strategy, sales and marketing. All components of FI Navigator’s offering center on enhancing financial institution performance. For more information, visit


Edward Hunter

FI Navigator

[email protected]