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– Free Online Veggie Tracker Helps Make Eating Veggies Fun and
Rewarding –

ELMWOOD PARK, N.J.–(BUSINESS WIRE)–Nearly nine out of 10 Americans aren’t getting enough vegetables* – and
they don’t even realize it. It’s the impetus behind the Veggie
Tracker
(www.veggietracker.com),
a new online tool that helps people check their eating habits against
the USDA’s recommended three cups a day. Dr. Praeger’s, a pioneer in
plant-based convenience foods, produced the free tracker, which is
loaded with tips, recipes and motivational rewards.

“Most of us already know we should be eating more vegetables. Their
power to help us feel better and lead healthier lives is exactly what
our company was founded on,” says Dr. Praeger’s CEO Larry Praeger, whose
father, a heart surgeon, founded the company. “While more and more
people are adopting plant-based diets, there’s still a long way to go
toward reaching recommended consumption levels. Through the Veggie
Tracker, our ultimate goal is to help people thrive. The biggest impact
we can make is helping people fall in love with veggies and adopt eating
habits that last a lifetime.”

Eaters who sign up for the Veggie Tracker will find an easy tool for
keeping track of their daily veggie intake with a simple searchable
veggie database that tracks and shares personal progress against the
goal of eating three cups a day. To encourage adoption of new veggie
eating habits, users are encouraged to track continuous seven- and
21-day periods and motivated with prizes and incentives like kitchen
must-haves ranging from cutting boards and produce bags to kitchen
appliances.

In addition to veggie tracking, the site shares free resources to make
living a healthier, veggie-full life easy. Everyone who signs up
receives:

  • A free e-book packed with helpful resources to embrace a veggie life
  • Daily reminders and motivation to hit three cups a day
  • Access to a private Facebook group for advice and inspiration from
    nutritionists and fellow veggie trackers
  • A seven-day meal plan to help users take the guesswork out of reaching
    the 3 cups a day target

About Dr. Praeger’s

Dr. Praeger’s Sensible Foods was founded in 1994 by two practicing
cardiothoracic surgeons. The doctors set out on a simple mission to make
eating healthfully delicious. Today, the family-owned and operated
company is a leader in the all-natural, vegetarian, vegan, and
gluten-free frozen food categories. The company’s wide-ranging line of
products includes veggie burgers, bowls, cakes, puffs and hash browns,
as well as sustainable seafood items, Kid’s Littles and more. For more
information visit www.drpraegers.com.

*Source: Centers
for Disease Control and Prevention

Contacts

Katie Kieper, Maxwell PR
(503) 231-3086 / [email protected]