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Hilton Releases Future-Gazing Report To Mark Its 100th
Anniversary

LONDON & MCLEAN, Va.–(BUSINESS WIRE)–#UnreasonableImpact–Intergalactic getaways, fast-food nutrient pills, 2-3 hour working days
and adaptable, personalised rooms that can transport guests everywhere
from jungles to mountain ranges; in celebration of its 100th
anniversary, today Hilton
(NYSE: HLT) predicts the future trends set to dominate the travel and
hospitality industry in the next 100 years.

In a report supported by expert insight from the fields of
sustainability, innovation, design, human relations and nutrition,
findings reveal how the growing sophistication of technology and climate
change will impact the hotel industry in the future.

Key predictions for the hotel of the future include:

Personalisation is King

  • Technology will allow every space, fitting and furnishing to
    continuously update to respond to an individual’s real-time needs –
    the Lobby will conjure up anything from a tranquil spa to a buzzy bar,
    giving every guest the perfect, personal welcome
  • From temperature and lighting, to entertainment and beyond, microchips
    under the skin will enable us to wirelessly control the setting around
    us based on what we need, whenever we need it

The Human Touch

  • In a world filled with Artificial Intelligence, human contact and the
    personal touch will be more critical and sought after than ever
  • Technology will free up time for hotel staff to focus on what matters
    most: helping guests to connect with one another and building
    memorable moments

‘Sustainable Everything’ – The Role of
Responsibility

  • Only businesses that are inherently responsible will survive the next
    century
  • Sustainability will be baked into everything about a hotel’s design –
    from weather-proofed domes, to buildings made from ocean-dredged
    plastic
  • Hotels will act as the Town Hall of any community, managing local
    resources and contributing to the areas they serve with
    community-tended insect farms and vertical hydroponic crop gardens

Menu Surprises and Personalisation

  • Our diets will include more plant-based recipes and some suprising
    sources of protein – Beetle Bolognese, Plankton Pies and Seaweed Green
    Velvet Cake will be menu staples!
  • Decadent 3D-printed dinners and room service will provide unrivalled
    plate personalisation
  • Chefs will be provided with biometric data for each guest,
    automatically creating meals based on preferences and nutritional
    requirements

Futuristic Fitness and Digital Detoxes

  • Outswim a virtual sea turtle in the pool, or challenge yourself to
    climb the digital face of Mount Everest, your exercise routine will be
    as unique as you are. What’s more, exercise energy generated from
    workouts will be used to power the hotel, providing a zero-impact,
    circular system. Guests could even earn rewards based on reaching
    workout targets
  • Pick up where you left off with trackable workouts and holographic
    personal trainers
  • Offline will be the new luxury as we seek to find moments of tech-free
    time

“Since its inception in 1919, Hilton has pioneered the hospitality
industry, introducing first-to-market concepts such as air-conditioning
and in-room televisions. Last year, Hilton also became the first
hospitality company to set science-based targets to reduce its
environmental impact,” said Simon Vincent, EVP & President, EMEA,
Hilton. “We enter our second century with the same commitment to
innovation, harnessing the power of our people and technology to respond
to guest demands. Our research paints an exciting future for the
hospitality industry, highlighting the growing importance of human
interaction in an increasingly tech-centric world.”

Futurologist Gerd Leonhard said: “In 2119 we will still be searching for
unique experiences, but they will be more personalised than ever. As
technology shapes our lives we will seek out moments of offline
connection with others, including hotel team members who will help us
truly get what we need from our stays. 100 years from now hotels will
have to create opportunities to converse, collaborate and connect,
delivering moments that matter, individually, to each and every guest.”

To find out more, download a copy of Hilton’s report outlining the hotel
of the future, here: https://newsroom.hilton.com/corporate/news/34328.

-Ends-

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio
with a portfolio of 17 world-class brands comprising more than 5,700
properties with more than 923,000 rooms, in 113 countries and
territories. Dedicated to fulfilling its mission to be the world’s most
hospitable company, Hilton earned a spot on the 2018 world’s best
workplaces list, and has welcomed more than 3 billion guests in its
nearly 100 year history. Through the award-winning guest loyalty program
Hilton Honors, more than 85 million members who book directly with
Hilton have access to instant benefits, including digital check-in with
room selection, Digital Key, and Connected Room.

Visit newsroom.hilton.com for
more information, and connect with Hilton on Facebook,
TwitterLinkedInInstagram and YouTube.

About Gerd
Leonhard

Gerd is a futurologist, university lecturer and author working across
EMEA. Gerd has a wealth of experience discussing future aspects on a
range of topics, and is one of the most sought-after speakers and
experts in this arena. Gerd is not just a leading expert on the future,
he is also a humanist who believes that all scientific and technological
progress should further collective human flourishing and has been noted
as one of the most influential expertd in Europe. Gerd’s work focusses
on the future of humanity and technology, digital ethics, artificial
intelligence, future-leadership and communications.

Contacts

Hilton
Rosie Morris
[email protected]
+44
(0) 2078568114