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The new collection – the latest example of the company’s growing
commitment to health – includes innovative equipment like connected
rowing machines, studio bikes, recovery systems and more.

MINNEAPOLIS–(BUSINESS WIRE)–Working out just got even more high-tech. Today, Best Buy announced a
new collection of connected fitness products from some of the world’s
most innovative exercise companies including Flywheel
, NormaTec,
and NordicTrack.
The new assortment is part of the company’s commitment to helping
customers use technology to live better, healthier lives.

The new products – including connected bikes and rowing machines, and a
recovery system loved by professional athletes – will help customers get
an exciting, personal and effective workout without leaving their home.
Many products virtually connect users with world-class fitness trainers
to help them stay motivated, have fun and get the most out of their

The collection is available now on, with a new, dedicated
fitness space coming to more than 100 stores by the end of the year.

“We know there’s a growing intersection between fitness and technology,
and no one knows tech like we do,” said Jason Bonfig, Chief
Merchandising Officer. “We’ve promised our customers we’ll help enrich
their lives, including their health and wellness, by using technology.
This is a great example of how we’re living up to that commitment.”

Best Buy’s Blue Shirts and In-Home Advisors will receive special
training to help customers discover, understand and purchase the
equipment, whether in a store or in their homes. Best Buy and Geek Squad
will manage delivery and installation, and Total Tech Support members
will get 20 percent off these services.

The new collection is just the latest example of Best Buy’s growing
commitment to health. Last summer, Best Buy acquired GreatCall, a leader
in connected health for the active aging, which offers easy-to-use
mobile products and customer care services to help older adults live
more independently. Also, the company has always been the go-to
destination for products like activity trackers and smart scales, more
recently adding telehealth devices to its shelves.

Best Buy’s fitness collection will include:

  • Flywheel Home Bike: An indoor cycling experience from Flywheel
    Sports with easy-to-follow metrics that brings live and on-demand
    classes from the country’s best instructors, hand-picked from their 42
    studios nationwide right into the comfort of your home.
  • NormaTec PULSE 2.0 Recovery System: A dynamic compression
    recovery system trusted by more than 97 percent of professional sports
    teams and elite athletes. The patented Pulse technology increases
    blood circulation and reduces pain and soreness, helping athletes warm
    up and recover.
  • Hyperice: A suite of technology-driven recovery products
    including percussion devices and fitness rollers. All Hyperice
    technology will speed up muscle recovery and improve mobility.
  • Hydrow: A connected rowing machine that brings a real-life
    rowing experience to the living room. Includes real-time and on-demand
    classes from world-class athletes, live on the water, from actual
    serene locations like Miami and Boston.
  • NordicTrack: A selection of connected treadmills and studio
    cycles that help users stay motivated and achieve results with iFit,
    an interactive and personalized training system among a community of
    more than 1.3 million members.

“Fitness and wellness technology is evolving at an incredible pace and
we’re excited that Best Buy is helping Americans live better, healthier
lives through their consumer tech expertise. From wearable devices that
track performance, to being able to stream exercise content anywhere, we
see new opportunities for certified personal trainers and their clients
to stay on track through smart and safe fitness experiences,” said
Laurie McCartney, President, National Academy of Sports Medicine (NASM).

For more information about Best Buy’s collection of connected fitness
devices, visit


Media Contacts:
Kevin Flanagan
[email protected]