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DUBLIN–(BUSINESS WIRE)–The “Australia
– Mobile Subscribers, Revenues and Forecasts”
report has been
added to ResearchAndMarkets.com’s offering.

In common with most mature markets, in Australia there are significantly
more subscribers to mobile services than there are people. Australia’s
mobile market is now highly mature and developed with slow annual
subscriber growth rates since 2013. Mobile penetration is now well over
100%.

Growth is being driven by population increases as well as a rise in the
number of people using two or mobile subscriptions commonly one is for
personal use and another for business use.

Very slow growth is predicted over the next five years to 2023 with
penetration rates predicted to rise only slightly above projected
population increase.

Revenue for mobile operators in recent years has been characterised by
the continuing take up of services based on LTE technology, and to the
rising proportion of mobile data to overall revenue.

By 2018, competition among operators is having a braking effect on ARPU
however ARPU growth from mobile data services going forward is
offsetting declines in voice ARPU. Pricing competition and market
saturation is eroding voice revenue, while the continued substitution of
cheaper OTT services for mobile SMS messages and the SMS is also eroding
SMS revenue.

For all operators, price competition combined with a focus on managing
their mobile businesses as they adapt to new technologies being brought
into play, have led to considerable pressure in recent years.

All three Australian mobile operators are now investing billions of
dollars in their networks annually, with a view to securing new
customers and retaining existing ones. Increasingly, consumers are
looking to mobile communications for their broadband needs.

Key Developments

  • Competition among operators is having a braking effect on ARPU
  • Very slow mobile subscriber growth is predicted over the next five
    years to 2023
  • All three Australian mobile operators are now investing billions of
    dollars in their networks annually

Topics Covered

1 Mobile subscriber statistics

1.1 Total mobile subscribers and market forecast

1.2 Mobile operator subscriber market shares and growth

1.3 Prepaid and postpaid subscribers by operator

1.4 2G, 3G and 4G subscribers

1.5 Wholesale market

1.6 International comparisons

2 Mobile services revenues, forecast and market analysis

3 Operator revenue statistics overview

3.1 Revenue by major operator

3.2 Revenue market share and trends by operator

3.3 Revenue trends by service

4 Average revenue per user (ARPU)

4.1 Overview of ARPU

4.2 Blended ARPU

4.3 Prepaid and postpaid ARPU

For more information about this report visit https://www.researchandmarkets.com/r/adl9qw

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Related
Topics: Mobile
Networks