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The Star Online Teams up with Netcore Smartech to Power up Their Multi-channel Customer Engagement Strategy

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Malaysia’s first largest English news portal aims to personalise its
UX across multiple communication channels to enhance personalisation

PETALING JAYA, Malaysia–(BUSINESS WIRE)–#MarketingAutomation–Netcore Solutions, a global Marketing Technology company today announced
that ‘The Star Online’, the flagship brand of ‘Star Media Group Berhad’,
a Malaysia-based organisation has partnered with its AI-powered
behavioural analytics and multi-channel customer engagement suite –
Netcore Smartech. The Omni-channel Marketing Automation feature of
Netcore Smartech will help ‘The Star Online’ to consolidate customer
communications on a single platform and further orchestrate their
marketing campaigns as per a customer’s channel and device preferences.

Since its launch on June 23, 1995, as Malaysia’s first news website, The
Star Online has always striven to provide readers with up-to-date
breaking news, compelling content and insightful opinions. Their content
includes current news, business, sports, community, tech, lifestyle,
world news, as well as expert analysis and dynamic videos.

The objective is to ensure that ‘The Star Online’ users receive content
recommendations on their preferred channel and time, thereby boosting
customer engagement and retention. As an established and trusted news
source, it was vital for ‘The Star Online’ to reaffirm its position as
the preferred source of news and content, further customising the
advertising experience for every user. This was only possible by
creating a holistic view of the customer’s lifecycle and then targeting
them based on their time, channel and device of choice.

The AI-powered support and expert guidance of Netcore Smartech will help
‘The Star Online’ to overcome the technological limitations, thereby
creating a robust automation process to drive hyper-personalised
marketing campaigns at scale.

Freddy Loo, Senior General Manager, Digital Product and Analytics of
Star Media Group
– “Our intent is to improve communication with our
readers. The idea is to listen to them, understand their behaviour and
then deliver based on these needs and behaviours. We want to create a
seamless journey for our readers where they receive news articles on
their preferred channel and time. We are optimistic that Netcore
Smartech will take us one step closer to creating that experience for
our consumers.”

Kalpit Jain, Group CEO, Netcore Solutions – “Personalised
communication is the best way to engage with a user today. Not only does
it build a better journey for the customer, it also helps in enhancing
the brand’s identity. Our aim is to help ‘The Star Online’ embrace the
goodness of Artificial Intelligence Marketing by delivering personalised
brand campaigns, thereby building a robust customer journey and improved
user experience.”

About Netcore Solutions

Netcore, a global Marketing Technology company that offers solutions to
help brands and enterprises in customer acquisition, engagement, and
retention. The first and leading Marketing Automation, Analytics and
AI/ML solutions provider in India, Netcore was established in 1997 by
Mr. Rajesh Jain, an Internet pioneer. Netcore’s product suite includes
Smartech and Pepipost. Smartech is an AI powered growth marketing
platform. Pepipost is an API based Email sending product.

Netcore serves a strong base of 3000+ enterprises across industry
verticals, its clients in Malaysia include brands like Fave, Seek Asia,
Pizza Hut Malaysia, Malindo Air, Standard Chartered, B Infinite (BCARD),
AIG, MPH Bookstores, AJobThing, 123RF in addition to other South East
Asian brands like Tokopedia, Philippine Airlines, Blibli, Traveloka,
MetroDeal, Vietjet Air, BNI, Bank BRI, Permata Bank. Its Indian
clientele consists of names like Thomas Cook, GoAir, Cleartrip, HDFC,
Kotak, Axis Bank, ICICI Bank, MakeMyTrip, Lenskart, Swiggy, Myntra,
BabyChakra, Dream11, Reliance, Vodafone, ITC, OLA, Pfizer and many more.
Netcore, with its innovative marketing technology, delivers 8+ Billion
emails & 3+ Billion SMSs a month, creating 11+ Billion Customer Connects
monthly and handles 30+ Billion Events a month. Netcore is headquartered
in Mumbai, India with offices in SEA, USA, MEA with an employee base of
500+.

For more information on Netcore’s Smartech – an AI powered growth
marketing platform, visit: https://www.netcoresmartech.com

For more information on Netcore, visit https://netcore.in

Contacts

Rujuta Deshmukh
PR For Netcore
pr@netcore.co.in

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

For the last half century, thousands of communications professionals have turned to us to deliver their news to the audiences most important to their business through the sources they trust most. Over that time, we've gone from a single office with one full time employee to more than 500 employees in 32 bureaus.

Business Wire

Colombia based Digital Services Firm Zemoga launches first LatAm world class Device Lab to rival Silicon Valley Tech Giants

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With over USD $350,000 invested, Colombia is the first country in the region to offer a world-class Device Lab driven by design thinking and developed with the same level of quality as Google and Facebook in Silicon Valley

NEW YORK–(BUSINESS WIRE)–#BuildBetter–Based in Colombia, digital services firm, Zemoga, has created the first world class Device Lab in the region to validate, verify and test the design, deployment and operations of digital services they develop for their clients in the Americas. With this latest milestone, Zemoga becomes the first regional digital services firm with a dedicated facility of this level, which further proves the model of the exportation of services and innovation from Colombia pioneered by Zemoga, as well as the further development of design and engineering professionals in Colombia.

Software testing (manual or automated) is a critical component of the process that allows for the proper operation and usability of custom-built applications, which is why Development & QA engineers as well as UX/UI designers are often seen as product ambassadors who serve as mediators between the development team and users of these applications. For this reason, labs such as Zemoga’s become vital work environments that help ensure both the interfaces and mechanics are fully optimized, void of friction and deliver on the intention of the application for the business, and the user applications.

DJ Edgerton, Founder and CEO at Zemoga, explained that the Zemoga Device Lab had from its initial inception and planning set the bar to the highest level of technology and hardware available. “We consulted with our Sony and Walmart clients as to what the expectation was for their business, and then we just pushed it a bit further as we always have. We made an investment of USD $350,000 to our newly designed third floor where the Device Lab is located. We ran the process through design thinking methodologies, putting the user, which in this case is our staff, first.”

“The result is a beautifully efficient work environment that is second to none. Not only in Colombia, but in the world. There is absolutely no reason why this type of advanced technology and service cannot be available from Colombia. It’s a matter of having the courage and confidence to know Colombians can compete, and win, on the world’s technology stage.” added Edgerton.

Zemoga’s Device Lab is also an essential ingredient for any advanced interface developer. In order to perform tests, many companies must rent virtual and actual versions of devices to use, but with the Device Lab, Zemoga’s team will have the physical devices, upwards of 150 currently across multiple manufacturers and platforms, conveniently available on the fly through a custom designed toggle system to use and test directly. It is with this presence that Zemoga can perform tests and upgrades required for any product, on any device allowing them to have the best version possible for final consumers.

These labs, also known as digital farms, can cost between USD $3,000 and USD $7,000 per month to rent, depending on the level of effort required: a very high cost for companies that need to perform constant testing. For this reason, Zemoga developed the Device Lab to deliver for clients a higher level of quality and efficiency in-house in this often overlooked but critically important discipline.

Zemoga will now be able to synchronize the development of digital services with the three disciplines (Design, Development, and QA) in parallel, and they will have a custom space to discuss the nuances and needs of each project. “We’re not only offering a lab with over 150 of the latest and most widely used devices globally, but also providing a dedicated team with a high level of expertise in the experiential and testing automation disciplines of the software development process”, explains Edgerton.

The Device Lab, which is located in the firm’s Bogota HQs, responds to multi screen consuming trends and has more than 150 devices, including Smart TVs, Gaming Consoles, Tablets, Android and iOS mobile devices, Roku, Amazon, Apple TV and Nvidia Shields among others, all divided into separate work stations for teams to develop and test their projects.

Likewise, the project is part of the firm’s long term growth plan, which aims to more than double the company’s staff and revenue by 2021. To prepare for this growth, Zemoga opened the third floor of its HQs to also include a gym, a library, a museum, and the Zemoga Academy, a new venture providing a curriculum of advanced educational workshops and certifications for both Zemoga employees and professionals that are interested in expanding their knowledge in, software engineering, product and user experience design.

About Zemoga

With the best of design and technology, Zemoga creates digital experiences that supercharge its clients’ business with top talent who love what they do and who they do it for. With 18 years of experience, the firm is the pioneer in nearshoring digital services from Colombia with a 99% local team that keeps growing and being first in developing digital services in Colombia for Fortune 500 companies in the United States. Zemoga is a multicultural team with some of the world’s best digital thinkers, designers, technologists and creative leaders, all working together to produce and create apps, interactive platforms and other digital services that fits the needs of each project. Zemoga builds better, understands and supercharges its clients’ objectives to create innovative and high impact solutions for the reality of each industry and each organization.

For additional information, visit www.zemoga.com and follow us on Linkedin.

Contacts

Rodrigo Salazar

Zemoga Inc

(213) 285 0805

rodrigo.salazar@zemoga.com

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Business Wire

John L. Bowman Named Senior Managing Director of The Chartered Alternative Investment Analyst (CAIA) Association

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Former Managing Director, Americas for CFA Institute comes to CAIA as organization is building its global footprint and embarking on the next phase of its growth

AMHERST, Mass.–(BUSINESS WIRE)–The Chartered Alternative Investment Analyst (CAIA) Association, the global leader in alternative investment education, today announced that John L. Bowman has joined the CAIA Association and been named Senior Managing Director. Mr. Bowman is an industry veteran and previously held a number of senior roles with CFA Institute, most recently Managing Director, Americas.

In this newly created role, Mr. Bowman will oversee curriculum and exams and co-lead the global business development team.

I’ve long admired the work done by CAIA. With the credibility of the investment industry under scrutiny and long-term investor outcomes at risk, there has never been a more opportunistic time for alternative asset classes to play a greater role in recovering the narrative of the noble purpose of the investment profession,” said Mr. Bowman. “I could not be more excited to be joining CAIA at a very interesting point in the market cycle. Investors need to think about diversification of risk and the role that alternative investments can play and doing so must begin with the essentials of education and industry partnership.”

CAIA’s membership currently totals more than 11,000 from over 97 countries. In just the past year, the organization saw further penetration in current markets and expansion in many of the emerging market countries across Africa, South America, and the Middle East.

Our curriculum is at the heart of our mission and John’s partnership, on the business side of the curriculum, is an enormously important strategic development,” said Keith Black, Ph.D., CAIA, CFA. “I look forward to working with John as we expand our expertise through global markets and continue to further integrate our most senior allocators into all that we do.”

CAIA’s curriculum is overseen by an experienced team with a unique mix of backgrounds both as practitioners and in academia. Thousands of candidates take the first level of the two-part CAIA exam each year as the first step in earning the prestigious CAIA Charter.

The alternatives industry is entering a period where products and wrappers have gotten more complex and access has become more democratized,” said William J. Kelly, CEO of the CAIA Association. “CAIA must respond to this with more resources and recognize (and reconcile) the pureness of our educational mission with the complexities of building and running a global business. I am eager to have John join us and bring complementary skills to our existing curriculum and business development teams.”

Mr. Bowman, CFA, brings more than 20 years of global experience in investment management and product development. His executive roles at CFA Institute included overseeing the Americas, consisting of 40+ countries, 89 local societies, and 90K Members, where he was responsible for strategy, risk management, compliance, and operational execution. Mr. Bowman also served as Managing Director and Co-Lead, Education at CFA Institute, managing a global team that generated $180M in revenue annually from a portfolio of educational programs including the CFA Program, Investment Foundations, and the CIPM program. He spearheaded product strategy and positioning, curriculum and test development, exam administration, and grading. Prior to his time at CFA Institute, Mr. Bowman was an international portfolio manager at State Street Global Advisors and Mellon Growth Advisors. He has worked across the globe in London, Hong Kong, and New York and is a graduate of University of Mary Washington.

Today’s announcement comes just a few weeks after CAIA officially launched the FDP Institute and Financial Data Professional credential. This is the first credential designed for financial analysts working alongside data scientists.

The hallmark of any successful and growing franchise is a commitment to a core mission supported by a tight strategic, but complementary agenda,” added Mr. Kelly. “Doubling down on our curriculum at a time when we are looking for greater penetration in Asia, as witnessed by the recent opening of an office in Mumbai, along with the recently announced FDP Institute as an educational answer to the ongoing digitization of the investment process, rounds out our strategic focus for the foreseeable future.”

About the CAIA Association

The CAIA Association is the world leader in alternative investment education, offering the only education program uniquely designed for individuals specializing in institutional-quality alternative investments. The Association is best known for the CAIA Charter, an internationally-recognized credential granted upon successful completion of a rigorous two-level exam series, combined with relevant work experience. Earning the CAIA Charter is the gateway to becoming a Member of the CAIA Association, a global network of more than 11,000 alternative investment professionals located in more than 97 countries. The Association supports 30 global Chapters in financial centers in Europe, Asia-Pacific, and North America, including a Virtual Chapter that brings together Members from far-flung locations around the world. CAIA also offers the Fundamentals of Alternative Investments certificate program (“Fundamentals”), an introductory-level online course, designed to provide a foundation in the core concepts in alternative investing. This program represents a natural extension of CAIA’s mission to provide solutions to specific market needs for alternative investment education.

To learn more about the CAIA Association, contact Deborah McLean (413) 253-7373 or dmclean@caia.org. For more information on the CAIA Charter, please visit caia.org.

About the FDP Institute

The FDP institute was established to address the growing need in finance for a workforce that has the skills to perform in a digitized world where an increasing number of decisions will be data and analytics driven. The FDP institute offers the only global educational program and designation to bridge the gap between financial professionals and data scientists. The FDP credential offers expertise in data science and its practical applications in finance. The FDP curriculum was designed with the collaboration of academia and industry practitioners and is divided into two segments, the online prerequisite courses, providing foundations of mathematics, statistics and Python programming, and the FDP exam covering big data, data mining, and machine learning applications in finance.

Contacts

Chris Sullivan

MacMillan Communications

chris@macmillancom.com

(212) 473-4442

Deborah McLean, CAIA Association

Managing Director, External Relations

dmclean@caia.org

(413) 253-7373

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Business Wire

SCI Welcomes Industry Veteran to Advisory Board

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QUEENSBURY, N.Y.–(BUSINESS WIRE)–Subcontracting Concepts, LLC is very pleased to announce and welcome Chris MacKrell as a new member to the SCI Advisory Board. SCI’s newly formed Advisory Board has been created to provide strategic guidance and technical advice — ensuring SCI remains the leading third-party administrator as the last-mile supply chain is shaped by new forces.

Chris brings a wealth of knowledge in last-mile logistics to SCI. He will be instrumental in continuing SCI’s market-leading position as the preeminent third-party administrator for logistics brokers and owner operators in the last mile marketplace.

Chris is the co-founder of Custom Courier Solutions and served in various national sales and Senior Operations roles as the Manager of Business Development at CD&L and Regional Vice President – East Sales and Operations at AirNet, a $150M Air freight carrier.

Like SCI, Chris believes strongly in advocating for this industry. In 2013, he testified before a Senate Subcommittee on Employment and Workforce Safety on the key role Owner Operators play in the US economy. He served as the President of the CLDA – Customized Logistics and Delivery Association, formerly the MCAA, and the NYSMCA – New York State Messenger and Courier Association. Prior to his term as President, Chris served as a Chairman of both the CLDA & NYSMCA Government Affairs committee. The NYSMCA is the key trade association advocating for the industry in New York State. He is a recipient of the industry’s Distinguished Service award in 2009 and an inductee into the CLDA Hall of Fame in 2016. The CLDA is the nation’s largest logistics industry trade association. Chris has a B.S. degree in Business from SUNY Brockport. He currently resides in Saratoga Springs, New York.

I am thrilled to be part of the SCI team. I have had nothing but great experiences working with SCI as both a client and member of CLDA and I am looking forward to contributing my industry expertise to SCI’s already market-leading technical innovation.”

Peter Fidopiastis, President and General Counsel, states, “We are very excited to welcome Chris to our advisory board at SCI. His track record in this industry is unparalleled, and his vast experience is something of great value to SCI and the future of our business. Mr. Fidopiastis added: “Chris brings a unique perspective in the industry that SCI has never had before.”

About SCI

Subcontracting Concepts, LLC (SCI) is the premier Third-Party Administrator (3PA) servicing the logistics industry. SCI provides its customers with competitive insurance programs, settlement Processing, and personalized customer Service for logistics brokers. Building software and services that can keep up with the demand of the logistics industry has always been our focus. Furthermore, everyone at SCI is dedicated to knowing more about our customers’ needs and adapting to meet them. The SCI team is continually collaborating on new and exciting ways to streamline owner operator enrollment, document management, and verification. SCI combines technology, personal customer service, and years of knowledge and experience to create a one stop shop to ease the burden of owner operator management. For more information visit www.sciadmin.com

Contacts

Brent Pickerd

(800) 821-5344

brent@sciadmin.com

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