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  • The basis of their agreement is the desire to promote a new
    approach to aesthetic medicine and to be understood as a path
    orientated towards improving people’s well-being.
  • It is estimated that the aesthetic medicine market will be worth
    $26.5 billion over 5 years.
  • The demand for injectable procedures is increasing to the
    detriment of surgical procedures (+ 25% by 2020)

MILAN–(BUSINESS WIRE)–At the 24th Dermatology World Congress, held in Milan from 9 to 15 June,
IBSA, a market leader in hyaluronic acid products, and Alma, a market
leader in energy-based solutions for surgery, aesthetic medicine and
beauty, announced the agreement of strategic partnership in which they
aim to promote a new approach to aesthetic medicine, which is no longer
thought of as a series of one-shot interventions, but as a path aimed at
well-being and maintaining the tissues involved in the ageing process.

The guest of honour of the partnership presentation event was Prof.
Giovanni Pellacani, President of WCD 2019 and Director of the Faculty of
Medicine and Surgery of the University of Modena and Reggio Emilia: “It
is estimated that the global aesthetic medicine market will be worth
approximately $26.5 billion by 2024, compared to $10.1 billion in 2016.
The demand for non-surgical procedures, in particular injectables, has
increased and 33% of healthcare professionals think that this demand
will increase by more than 25% over the next year. The partnership
between IBSA and Alma is an interesting response to these new demands,
specifically because it combines IBSA’s hyaluronic acid-based solutions
with Alma’s energy-based solutions. To validate this new approach, a
clinical study will start in September at the University of Modena and
Reggio-Emilia
.”

IBSA and Alma are among the world leaders in their respective sectors
and have developed new-generation technologies over time in the field of
dermo-aesthetics, which can now offer synergies for promoting the cell
regeneration process. Thanks to intense research and development
operations, the use of patented technologies and modern production
processes, IBSA produces “ultrapure” hyaluronic acid that is noted for
its high level of purity, with different formulations based on the use
of hyaluronic acid chains with different molecular weights, which
perform different actions in the surrounding tissues.

Thanks to its experience in the production and use of
hyaluronic acid, IBSA has developed a new skin treatment that indicates
a turning point in the market. This solution introduces bio-modelling, a
new concept in the injectables market
. “It is not a dermal
filler, nor is it a skin revitaliser, but rather an injectable product
based on stabilised hyaluronic acid that can restore hydration,
elasticity and tone to the skin,
” explains Tania Pirazzini,
Licensing & BU Dermoaesthetic Director, IBSA Farmaceutici Italia
,
who says “The partnership with Alma Lasers comes from the
sharing of a new approach to aesthetic medicine, which should be
understood increasingly as a path for prevention and treatment that
accompanies the patient for a number of years. The common vision we have
is that of promoting a holistic, non-surgical approach, based on the
integration of different regenerative methods aimed at improving
people’s complete well-being. To do this, IBSA and Alma provide their
cutting-edge technologies to Healthcare Professionals.”

Thanks to the development of innovative energy-based solutions for
surgery, aesthetic medicine and beauty, Alma is now one of the top five
companies in the sector worldwide and the first in China. The company
has built its success on new-generation technologies for the development
of lasers devices that can be used in “combined therapies” and
that can improve the results of the skin treatments. Energy-based
treatments can also be used as part of larger skin-rejuvenation
programmes that also include the use of injectables, as explained by
Eyal Ben David, VP Global Sales, Alma Lasers International: “Recent
global trends in aesthetic medicine show an increasing focus on the
subject of regenerative medicine and a growing orientation towards
standards of excellence that aim to obtain a “natural” end result
without changing individual somatic traits
. Many energy-based
device treatments are part of skin rejuvenation programmes that
generally also include the use of hyaluronic acid based injectables. The
combined use of these treatments, which are applied according to
standardised protocols, offers better and immediate results with the
added advantage of being minimally invasive and not very painful for the
patient. It is precisely in this effective synergy, as well as in the
sharing of a new approach to aesthetic medicine, that the value of the
partnership between Alma and IBSA comes from
.”

The clinical study conducted by the Professor Pellacani at the
Dermatology Complex Department of the University of Modena and
Reggio-Emilia, starting in September 2019, will aim to scientifically
validate the efficacy and safety of the combined use of IBSA and Alma
technologies, offering Healthcare Professionals standardised employment
protocols.

IBSA

IBSA was founded in Lugano in 1945 and experienced a decisive moment in
1985, when the current management acquired the property and redefined
its vision and strategy. The company has grown rapidly and expanded into
international markets, while focusing on the development of special
technologies: today it is present with its products in over 80 countries
on 5 continents. Currently, IBSA holds 65 exclusive registered patents,
while various others are under development. The Group’s research and
development operations focus on new-generation technologies and on the
development of innovative, cost-effective delivery systems that can
respond to important unmet needs in the field of medicine, in
order to improve people’s quality of life.

IBSA operates in 9 main therapeutic areas: Cardiometabolic, Dermatology,
Dermoaesthetics, Endocrinology, Reproductive Medicine, Osteoarticular,
Pain and Inflammation, Respiratory and Urology.

Alma

Alma is a global leader in solutions based on laser, optical,
radio-frequency and ultrasound technologies for medical and aesthetic
applications. Alma strongly believes in scientific progress and, since
it was founded, research and development have been in the company’s DNA,
and this is what it has built its success on. Thanks to major R&D
investments, Alma is now able to design, produce and provide
professionals with new-generation technologies that guarantee safety and
quality to patients all over the world. In almost 20 years of business,
Alma products and technologies have become globally recognised brands
and are now considered the gold standard worldwide. Currently, Alma
offers a number of solutions for aesthetic medicine (acne treatment,
skin rejuvenation, fractional resurfacing, treatment of pigmented and
vascular lesions, depilation, tattoo removal, definitive treatment of
hyperhidrosis, etc.) and vascular surgery, plastic surgery,
gynaecological surgery and ear, nose and throat surgery.

In 2013, Fosun Pharma, a leading healthcare group in China, acquired
Alma through the incorporation of the holding company “Sisram Medical.”
In 2017, Sisram Medical became the first Israeli business to be listed
on the Hong-Kong Stock Exchange.

Contacts

IBSA Press Office – Heritage House Reputation Architects
Giulia
Reale [email protected]
Massimo
Casarico [email protected]