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HOUSTON–(BUSINESS WIRE)–MORGAN, a leader in upscale multifamily development, construction and
property management, has started leasing units at Pearl Marketplace in
Houston’s Midtown district. The new mixed-use midrise at 3120 Smith St.
contains 264 residential units, comprised of studios, urban one
bedrooms, one bedrooms and two bedrooms, above a 40,000-square-foot
Whole Foods Market on the ground floor that is currently under
construction and expected to open during the first quarter of 2020.

Residents of Pearl Marketplace will have direct access to Whole Foods
via private elevator from the residential floors that opens into the
market. Other unique features include a co-working lounge with private
offices, balconies in all units, a Sky Deck on Level 5 and a Sky Lounge
on Level 8 with views of the downtown Houston skyline, an Uber waiting
lounge, private garages available for rent, and an oversized kayak and
bike storage room with Dero bike racks and bike repair tools.

Community amenities include a dog park and dog wash stations, a large
resort-style pool with sun shelf, poolside cabanas, grilling stations
and TVs. Pearl Marketplace’s fitness center that overlooks the pool area
will offer a variety of circuit and cardio equipment, including Peloton
spin bikes.

Inside the units, premium Pearl amenities include open floor plans,
hardwood flooring throughout, top-of-the-line Sonos sound systems, Nest
thermostats, custom closets, quartz countertops, custom cabinetry and
Whirlpool appliances with gas cooking. Select units will feature Kitchen
Aid appliances and wine refrigerators.

“Working on Pearl Marketplace has been a rewarding experience for our
whole team,” said Development Executive Vice President Philip Morgan. “I
remember working one summer in high school on a construction site,
building our first project in Midtown called 2222 Smith. The
neighborhood has come a long way since then and today boasts the highest
walk score in Houston.

“Combining a top-tier grocery store with a luxury-living community will
create a unique offering in the Houston market. We believe this is a
good example of urban development and is representative of what Houston
needs to be competitive with other major metro cities like New York,
Chicago and Los Angeles. Living in a walkable environment is a trend
that we don’t see going away. If anything, it’s picking up momentum.
Successful mixed-use developments will be an important part in shaping
the character of our urban neighborhoods going forward. We’re currently
pursuing several other mixed-use development opportunities, both in
Houston and across the country.”


MORGAN is a privately held national developer and manager of Class A
multifamily properties. With headquarters in Houston, TX, MORGAN
specializes in upscale residential construction and third-party property
management across the United States. Since 1988, MORGAN has developed
over 20,000 units at a cost of $3.1 billion. MORGAN currently is active
in Southern California, Arizona, Colorado, Texas and Florida. For more
information about MORGAN, visit


Carole Minor
Encore Communications
[email protected]