U.S. troops and VA hospitals across the country will receive donated
coffee bags from the biannual Coffee for the Troops campaign with
BIRMINGHAM, Ala.–(BUSINESS WIRE)–#bam–U.S. troops serving overseas will soon have a familiar taste of home
thanks to the generous community members who participated in Books-A-Million’s
13th Coffee for the Troops campaign with Soldiers’
Angels. Throughout Military Appreciation Month in May, customers had
the opportunity to show their patronage for the country’s heroes by
donating a bag of freshly ground Joe Muggs coffee. Books-A-Million
guests gave 85,000 bags of coffee, and the book store chain contributed
one for every five bags donated – pushing the total to over 100,000 bags
of coffee to give to those who serve as well as veterans and VA
hospitals across the country.
“Coffee for the Troops is just a small opportunity to show our troops
and veterans how thankful we are for their service,” said Matt Krenza,
vice president of the food division at Books-A-Million. “Without our
generous customers and partnership with Soldiers’ Angels, we wouldn’t be
able to provide brave soldiers with a sense of familiarity while they
selflessly serve and protect our country. I’m proud to share that we
exceeded this year’s goal by more than 40 percent!”
Since 2012, Books-A-Million has partnered with Soldiers’ Angels to
donate more than 750,000 bags of coffee to veterans and VA hospitals in
the United States, as well as to troops currently serving overseas. Each
year, Coffee for the Troops has surpassed its donation goals thanks to
the generosity of supporters all across the country.
Customers also had the opportunity to write a personalized message on
the donated bags to express their appreciation to the U.S. soldiers and
For more information about the Coffee for the Troops program, visit booksamillion.com/coffeefortroops.
headquartered in Birmingham, Alabama, is the second largest chain of
bookstores in the United States. Books-A-Million got its start in 1917
as a magazine stand in Florence, Alabama and now operates over 200
stores in 32 states as well as an online store at booksamillion.com.
While Books-A-Million’s presence has grown, the goal has remained the
same: to serve each community with the best selection of books, toys,
games and entertainment, all at great prices. Find the nearest
Books-A-Million at booksamillion.com/storefinder.
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BRAVE Public Relations