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Report covers the power of storytelling for content marketing,
attendee learnings and channeling the attendee experience

a global full-service provider for live events, partnered with EventMB
on the Event Storytelling Playbook. The report provides
insights for event planners, exhibitors and general marketers on getting
more business by leveraging the power of stories.

The Storytelling Playbook examines:

  • What are stories and why do they work?

    • Understand how a story-based event is an immersive, persuasive
  • Why does storytelling matter?

    • Gain insight into how storytelling is content marketing applied to
      your attendee experience
  • How to tell a good story

    • Discover four tips to make sure your story resonates
  • A business case for storytelling

    • Learn a six-point plan for resonating with your audience
  • Lessons in storytelling from Hollywood and Madison Avenue

    • Explore techniques used by Hollywood and Madison Avenue to make
      your stories more powerful

Storytelling is the secret weapon to having more engaged attendees and
eventually more successful experiences and activations. To learn more,
download your copy of the Event Storytelling Playbook, here.
In addition, Event professionals can earn one CE Credit from the Event
Storytelling Playbook. EventMB is a CMP Preferred Provider accredited by
the Events Industry Council.

About GES

GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider
for live events, producing corporate events, exhibitions, conferences,
congresses, exhibits and entertainment experiences. GES provides a wide
range of services, including official show services, audio visual,
cutting-edge creative and design, marketing and measurement services,
and event accommodations – all with an unrivaled global reach. With
operations around the world including Europe, North America, and the
Middle East, GES partners with leading shows and brands, including the
Spring Fair Birmingham, IDEX, Ipex, ADIPEC, CONEXPO-CON/AGG and IFPE,
MAGIC Pfizer, Bell Helicopter, Warner Bros. and WorldSkills. GES’
National Servicenter® has been recognized with certification under the
J.D. Power and Associates Certified Call Center Program℠ for the past 10
years, and for the 10th year in a row, Ad Age has named GES
as one of the Nation’s Largest Experiential/Event Marketing Agency
Networks. For more information visit

About EventMB Studio

EventMB Studio is a boutique content marketing service that produces top
quality digital content assets for market leaders in the event and
hospitality industry. EventMB Studio is powered by, the most
influential website in the meeting and event industry. Founded in 2007,
EventMB has been widely referenced as the go-to resource for innovative
event professionals wanting to learn more about trends in the event
planning industry. EventMB releases industry reports and intelligence
about event technology, social media, and engagement at events. For more
information visit


Detra Page, APR
[email protected]