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OXNARD, Calif.–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#alternativeenergylt;/agt;–L. Hunter Lovins, a longtime environmental leader and sustainability
advisor to corporations, governments, and educational institutions is
joining the board of directors of SimpliPhi Power, an energy storage
company based in Oxnard, California. Her tenure is effective as of the
company’s June board meeting.

Lovins is President of Natural
Capitalism Solutions
. NCS helps companies, communities and countries
implement more regenerative practices profitably.

A professor of sustainable business management at Bard
, Lovins was named a Master at the De
Tao Academy
in Shanghai. She sits on the convening committee of WE-All,
Institute Advisory Board
as well as on the board of Directors of
Change Finance. A founding mentor of the Unreasonable
, she teaches entrepreneuring and coaches social
enterprises around the world. She is the Chief Impact Officer of Change
, an impact investing firm.

A consultant to scores of industries and governments worldwide,
including International Finance Corporation, Unilever, Walmart, the
United Nations and Royal Dutch Shell, as well as sustainability
champions Interface, Patagonia and Clif Bar, Lovins has briefed heads of
state, leaders of numerous local governments, the Pentagon, and
officials in about thirty countries, as well as the UN, and the US

Consultant to community groups, local economic development agencies and
municipal governments from Maori villages in New Zealand to eco-tourist
offerings in Jamaica, she also advised the Energy Minister in
Afghanistan. She has worked with local business groups and small NGO’s
from Serbia to Honduras. Lovins created the Economic Renewal Project and
helped write many of its manuals on sustainable community economic
development, including LASER:
Local Action for Sustainable Economic Renewal

“We welcome Hunter to the board at an auspicious time for our company,”
says Catherine Von Burg, CEO of SimpliPhi Power. “Energy storage is
playing a major role in the global economy, supporting the transition to
greater renewable generation, creating access and opportunity for the
1.3 billion that live beyond the grid, and sustaining security and
resilience across customer sited homes, businesses and large commercial
enterprises. As such, the sustainable underpinnings of energy storage
are paramount to this emerging renewable economy, from the raw materials
and extraction practices to the total carbon footprint of our supply
chain, to how we participate and ameliorate economic parity. Companies
have an extraordinary opportunity and responsibility to make an impact
toward positive change. Hunter refers to this multipronged approach to
business as the ‘integrated bottom line’ in which all levels of a
company’s operations are considered within the context of their impact
on people, the planet and profit. Hunter will help guide SimpliPhi as it
continues to expand globally and strives to achieve these principles
across all its operations.”

“It truly is a thrill to join the company that is leading the battery
storage revolution,” says Lovins. “We’re in a horse race with
catastrophe,” she adds, “facing the climate crisis and the economically
driven conversion to renewable energy, which, if not managed well will
strand $25 trillion worth of fossil assets. With solar and wind now
cheaper than coal and gas essentially everywhere, affordable storage is
key to solving global warming at a profit. In my opinion, SimpliPhi
makes the best, safest and most competitive option. I’m honored to do
what I can to help this great company succeed. Our future depends on it.”

Lovins has written sixteen books, including the recently released A
Finer Future: Creating an Economy in Service to Life
. She has won
dozens of awards, including the European
Sustainability Pioneer award
, and the Right
Livelihood Award
. Time Magazine recognized her as a Millennium
Hero for the Planet
, and Newsweek called her the Green
Business Icon.

About SimpliPhi Power: With its batteries now deployed in more
than 40 countries, SimpliPhi Power designs and manufactures efficient,
non-toxic and enduring energy storage and management systems that
integrate any power generation source – grid, generators, solar, wind –
in conjunction with or independent of the grid. SimpliPhi combines
non-hazardous Lithium Ferrous Phosphate (LFP) energy storage chemistry
with its proprietary cell and battery architecture, power electronics
and Battery Management System to create safe, reliable, durable and
highly scalable on-demand power solutions for the residential,
commercial, military, emergency response and film industries.


Sarah Kidwell
[email protected]