Global marketing campaign features unique paints that help reduce
pollution, help self-driving cars see, and even protect a puppy’s paw
from a sizzling sidewalk
PITTSBURGH–(BUSINESS WIRE)–PPG (NYSE: PPG) today launched its Paints with Purpose campaign, which
will showcase the many unexpected applications of next-generation paint
and coatings technologies. These include paints that can cool the
temperature of asphalt on a hot day to protect a puppy’s sensitive paws;
coatings that can absorb sound or help reduce pollution; paint that
helps self-driving cars see; and stain that can be applied even on a
cold, wet day.
“When people talk about painting, they’re typically focused on
beautifying a space in their home or making their mark on a new one,”
said David Bem, PPG chief technology officer and vice president, science
and technology. “But next-generation paints and coatings will do much
more. From added safety, to enhanced comfort or just an easier way to
apply our products, Paints with Purpose aims to showcase real-life
examples of ways that paint can help improve our overall quality of
PPG will roll out the global marketing campaign over the coming months,
highlighting these unique applications and their impact on everyday life.
“The Paints with Purpose interactive campaign will bring to life these
unexpected applications through a variety of experiential activations
and digital storytelling,” said Bryan Iams, PPG vice president,
corporate and government affairs. “Our hope is that people will be
surprised at how new, innovative paints are helping to make their life
easier, and more colorful.”
To learn about how paint is impacting your life every day, look for
Paints with Purpose content on PPG social channels or search
using the hashtag #PaintsWithPurpose on Facebook,
For more on PPG and its Paints with Purpose campaign, visit paintswithpurpose.ppg.com.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 135
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $15.4 billion in 2018.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.
We protect and beautify the world is a trademark and the PPG
Logo is a registered trademark of PPG Industries Ohio, Inc.