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GMV grew by 58%, leading to a 102% increase in
Marketplace revenue

Jumia continued to deliver cost efficiency improvements

JumiaPay entered into a strategic partnership with Mastercard who
also made a €50 million investment in Jumia

LAGOS, Nigeria–(BUSINESS WIRE)–Jumia Technologies AG (NYSE:JMIA) (“Jumia” or the Company) announced
today its financial results for the quarter ended March 31, 2019.

“Jumia delivered excellent results during the first quarter of 2019:
strong GMV growth of 58% leading to 102% growth in marketplace revenue,
year-on-year improvement of 356 basis points of Operating loss as a
percentage of GMV and further development of JumiaPay, highlighted by
the investment by and partnership with Mastercard,” said Sacha
Poignonnec and Jeremy Hodara, co-CEOs of Jumia. “We believe that Jumia
is increasingly relevant for consumers and sellers in Africa. Looking
ahead, we remain focused on our core operations, driving consumer
adoption and engagement on our marketplace, increasing the penetration
of JumiaPay, while continuing to improve our financial profile and
making a sustainable impact on the continent.”

Business highlights

  • The €50 million investment by Mastercard into Jumia, in a concurrent
    private placement with our Initial Public Offering, marked another
    milestone in the development of JumiaPay and a validation of its
    potential. We are partnering with Mastercard on a number of
    initiatives, including the development and marketing of co-branded
    products (i.e., cards, virtual cards and quick response codes).
  • In the first quarter of 2019, our marketplace continued to gain depth
    and diversity as we focused on attracting quality sellers to our
    platform and providing our consumers with an expanding range of
    products and services. An example of this strategy is the partnership
    we announced this quarter with the technology leader Xiaomi. As part
    of this partnership, we are opening the Mi official store on our
    platform with the ability to offer a number of Xiaomi products on an
    exclusive basis. This demonstrates the attractiveness of Jumia as a
    destination of choice for high profile international brands, giving
    them access to millions of potential consumers in Africa with one
    partnership.

Financial highlights

  • Gross Merchandise Volume (“GMV”) grew this quarter by 58% on a yearly
    basis, on the back of strong marketplace growth, leading to a 102%
    increase this quarter in Marketplace revenue on a yearly basis. Our
    strong GMV growth combined with the attractive value proposition we
    offer both sellers and consumers are a key engine of monetization,
    which we derive from diversified revenue streams such as Commissions,
    Fulfillment, Value Added Services, Marketing and Advertising services.
  • Gross Profit margin as a percentage of GMV increased from 5.6% in the
    first quarter of 2018 to 6.5% this quarter, as a result of the
    increased GMV monetization rate. Our Gross Profit also exceeded
    Fulfillment expense this quarter.
  • We continue to have a strong focus on cost efficiency. Leveraging our
    strong brand awareness and highly localized marketing approach, we
    have been able to gain 205bps of marketing efficiency this quarter,
    bringing the Sales & Advertising expense from 7.2% of GMV in the first
    quarter of 2018 to 5.1% in the first quarter of 2019.
  • Adjusted EBITDA loss as a percentage of GMV improved from negative
    19.8% in the first quarter of 2018 to negative 16.4% in the first
    quarter of 2019.

Selected Operational KPIs

         
2018 2019
First Quarter     Second Quarter     Third Quarter     Fourth Quarter First Quarter
                           
GMV1 (€ million)     152     166     198     311 240
LTM Active Consumers2 (million)     3.0     3.2     3.5     4.0 4.3
           

1 GMV corresponds to the total value of orders including shipping
fees, value added tax, and before deductions of any discounts or
vouchers, irrespective of cancellations or returns.

2
Active Consumers means unique consumers who placed an order on our
marketplace within the 12-month period preceding the relevant date,
irrespective of cancellations or returns

  • GMV increased by 57.6% from €152 million in the first quarter of 2018
    to €240 million in the first quarter of 2019, on the back of strong
    growth of both Active Consumers and spend per Active Consumer.
  • The number of Active Consumers at March 31st, 2019 was 4.3 million, up
    from 3.0 million a year ago. We believe that a major driver of our
    Active Consumers growth is the continued expansion of our product
    offering and the growing relevance of our platform, which drives
    consumer adoption and engagement.

Selected Financial Information

1. Revenue

The following table shows a breakdown of revenue, for the first quarters
of 2018 and 2019.

       
For the three months ended March 31st YoY
(€ million) 2018     2019 Change
                   
Marketplace revenue     7.9     16.0     102.3%
Commissions 2.8     5.5 95.5%
Fulfillment 2.3 5.0 116.1%
Marketing 0.3 0.9 200.7%
Value Added Services 2.5 4.6 85.8%
First Party revenue     19.8     15.6     (21.2%)
Platform revenue     27.7     31.7     14.1%
Non-Platform revenue     0.6     0.2     (68.1%)
Revenue     28.3     31.8     12.3%
 
  • First Party/ Marketplace mix. Our primary
    sources of revenue are commissions and fees generated from third-party
    sales (“Marketplace revenue” or “Revenue related to third-party
    sales”) and revenue from sales of goods we undertake ourselves (“First
    Party revenue” or ““Revenue related to first-party sales”). Shifts in
    the mix between first party and marketplace activities trigger
    substantial variations in our Revenue as we record the full sales
    price net of returns as First Party revenue and only commissions and
    fees in the case of Marketplace revenue. Accordingly, we steer our
    operations not on the basis of our total revenue, but rather on the
    basis of Gross profit, as changes between third-party and first-party
    sales mix are largely eliminated at the Gross profit level. Over time,
    it is our goal to reduce the proportion of first party activity in
    favor of third-party activity at group level. This strategy may
    however vary from quarter to quarter and from country to country.
  • Marketplace revenue increased by 102.3%
    in the first quarter of 2019 compared to the first quarter of 2018, on
    the back of strong revenue growth across all components of Marketplace
    revenue, demonstrating our ability to monetize the platform as we
    continue to grow overall GMV.

    • Commissions, which are charged to our sellers, grew by 95.5%
    • Fulfillment, which are delivery fees charged to consumers, grew by
      116.1%
    • Value Added Services, which include revenue from services charged
      to our sellers such as logistics services, packaging, or content
      creation, grew by 85.8%
    • Marketing and advertising, which include performance marketing
      campaigns, or the placement of banners on our platform, grew by
      200.7%
  • First Party revenue decreased by 21.2% as
    we conducted fewer sales of goods on a first party basis. We undertake
    our first party activity in an opportunistic manner to complement the
    breadth of product assortment on our platform, usually in areas where
    we see unmet consumer demand.

2. Gross Profit

       

 

For the three months ended March 31st YoY
(€ million) 2018     2019 Change
                   
Gross profit     8.6     15.7     82.3%
As % of GMV 5.6%     6.5%
 

Gross profit increased by 82.3% from €8.6 million in the first quarter
of 2018 to €15.7 million in the first quarter of 2019, primarily due to
an increase in Marketplace revenue.

Gross profit margin as a percentage of GMVincreased from 5.6% in the
first quarter of 2018 to 6.5% in the first quarter of 2019 as a result
of increased platform monetization.

3. Fulfillment Expense

       
For the three months ended March 31st YoY
(€ million) 2018     2019 Change
                   
Fulfillment expense     (9.6)     (15.2)     59.4%
As % of GMV 6.3%     6.3%
 

Fulfillment expense includes expenses related to services of third-party
logistics providers, expenses related to our network of warehouses and
pick-up stations, including employee benefit expenses. Fulfillment
expense is influenced by a number of factors including:

  • The origin of the goods, for example the cost of shipping a product
    from a cross-border seller based overseas is higher than shipping from
    a local seller
  • The destination of the package and type of delivery, for example main
    city vs. secondary city vs. rural area, and home delivery vs. pick-up
    station
  • The type of goods, for example the cost of delivery is higher for a
    large home appliance than a fashion accessory

Despite an increase this quarter in the freight and shipping expense
portion of Fulfillment expense, as a result of higher proportion of
cross-border sales, our Gross Profit exceeded Fulfillment expense this
quarter.

4. Sales & Advertising Expense

       
For the three months ended March 31st YoY
(€ million) 2018     2019 Change
                   
Sales & Advertising expense     10.9     12.3     12.5%
As % of GMV 7.2%     5.1%
 

Our Sales and Advertising expense increased by 12.5% to €12.3 million in
the first quarter of 2019 from €10.9 million in the first quarter of
2018, while we were able to increase our GMV by 57.6% over the same
period. As a result, Sales and Advertising expense as a percentage of
GMV, decreased from 7.2% in the first quarter of 2018 to 5.1% in the
first quarter of 2019, demonstrating the relevance of our marketing
strategy as well as the continuous user adoption of our platform.

5. General and Administrative Expense, Technology
and Content Expense

       
For the three months ended March 31st YoY
(€ million) 2018     2019 Change
   
General and Administrative (“G&A”) expense 17.4 27.8 59.9%
Share-Based Compensation (“SBC”) expense     (3.6)     (4.3)     18.2%
G&A expense, excluding SBC     13.7     23.5     71.0%
As % of GMV     9.0%     9.8%      
Technology & Content expense     5.1     5.9     15.3%
As % of GMV     3.3%     2.4%      
G&A, Technology & Content expense, excluding SBC     18.8     29.3     55.9%
As % of GMV 12.3% 12.2%
 

General and Administrative expense contains wages and benefits,
including share-based payment expense of management, as well as seller
management, commercial development, accounting and legal staff,
consulting expense, audit expense, office rent and related utilities,
insurance and other overhead expense.

General and Administrative expense excluding SBC increased by 71.0% from
€13.7 million in the first quarter of 2018 to €23.5 million in the first
quarter of 2019. As a percentage of GMV, General & Administrative
expense excluding SBC, increased from 9.0% in the first quarter of 2018
to 9.8% in the first quarter of 2019, as the improvements due to
operating leverage were more than offset by non-recurring expenses
concomitant with the IPO.

Technology and Content expense increased by 15.3% from €5.1 million in
the first quarter of 2018 to €5.9 million in the first quarter of 2019.
As a percentage of GMV, Technology and content expense, decreased from
3.3% in the first quarter of 2018 to 2.4% in the first quarter of 2019,
as a result of operating leverage.

6. Operating Loss and Adjusted EBITDA

   
For the three months ended March 31st
(€ million) 2018     2019
   
Operating loss (34.3) (45.5)
Depreciation and amortization 0.5 1.7
Share-Based Compensation (“SBC”) expense     3.6     4.3
Adjusted EBITDA     (30.2)     (39.5)
As % of GMV (19.8%) (16.4%)
 

Adjusted EBITDA loss, as a percentage of GMV improved from negative
19.8% in the first quarter of 2018 to negative 16.4% in the first
quarter of 2019 as a result of a higher gross profit margin as a
percentage of GMV, marketing efficiencies and operating leverage
improving Technology & Content expense as a percentage of GMV.

On January 1, 2019, we adopted IFRS 16 accounting guidance amending the
accounting for leases. This led to a reduction of G&A by approximately
€1.1 million in the first quarter of 2019 and an increase in
Depreciation and amortization by approximately €1.3 million, resulting
in a positive impact on Adjusted EBITDA of €1.1 million in the first
quarter of 2019 and a negative impact on Operating loss of €0.2 million.
Prior period amounts were not retrospectively adjusted.

7. Net IPO Proceeds

As of March 31st, 2019, we had €132.2 million of Cash and cash
equivalent on the balance sheet.

After the balance sheet date, we completed our Initial Public Offering.
The net proceeds from our Initial Public Offering, the investment by
Mastercard, the issuance of anti-dilution shares to certain of our
existing shareholders and the exercise by the underwriters of their
option to purchase additional ADRs added $280.2 million to our cash and
cash equivalents in April 2019.

Conference Call and Webcast information

Jumia will host a conference call today, May 13, 2019 at 8:30 a.m. U.S.
Eastern Time to discuss Jumia’s results. Details of the conference call
are as follows:

Participant Dial in (Toll Free): 1-888-317-6016

Participant International Dial in: 1-412-317-6016

Canada Toll Free: 1-855-669-9657

A live webcast of the earnings conference call can be accessed on the
Jumia Investor Relations website: https://investor.jumia.com/

An archived webcast will be available following the call.

(UNAUDITED)

Consolidated statement of comprehensive income
for the quarters ended March 31, 2019 and 2018

     
For the three months ended
March 31       March 31
In millions of EUR       2019       2018
 
 
Revenue 31.8 28.3
Cost of revenue       16.2       19.8
Gross profit 15.7 8.6
 
Fulfillment expense 15.2 9.6
Sales and advertising expense 12.3 10.9
Technology and content expense 5.9 5.1
General and administrative expense 27.8 17.4
Other operating income 0.1 0.1
Other operating expense       0.0       0.0
Operating loss (45.5) (34.3)
 
Finance income 0.6 0.6
Finance costs       0.8       0.3
Loss before Income tax (45.7) (34.0)
 
Income tax expense       0.1       0.1

Loss for the period

      (45.8)       (34.1)
 
Attributable to:
Equity holders of the Company (45.7) (33.6)
Non-controlling interests       (0.1)       (0.5)

Loss for the period

      (45.8)       (34.1)
 
Other comprehensive income/loss to be classified to profit or
loss in subsequent periods
Exchange differences on translation of foreign operations – net of
tax
(11.9) 6.6
Other comprehensive income / (loss) on net investment in foreign
operations – net of tax
      12.2       (6.6)
Other comprehensive loss       0.4       (0.1)

Total comprehensive loss for the period

      (45.4)       (34.2)
 
Attributable to:
Equity holders of the Company (45.4) (33.7)
Non-controlling interests       (0.1)       (0.4)

Total comprehensive loss for the period

      (45.4)       (34.2)
 

(UNAUDITED)

Consolidated Statement of financial position as
of March 31, 2019 and 2018

           
As of
March 31 December 31
In millions of EUR       2019       2018
 
 
Assets
 
Non-current assets
Property and equipment 15.5 5.0
Intangible assets 0.1 0.2
Deferred tax assets 0.2 0.2
Other non-current assets       1.4       1.3
Total Non-current assets       17.2       6.6
 
Current assets
Inventories 11.0 9.4
Trade and other receivables 13.3 13.0
Other taxes receivable 5.5 4.9
Prepaid expense and other current assets 12.6 7.4
Cash and cash equivalents       132.2       100.6
Total Current assets       174.7       135.4
Total Assets       191.9       142.0
 
Equity and Liabilities
 
Equity
Share capital 0.1 0.0
Share premium 0.8 0.8
Other reserves 0.1 0.1
Accumulated losses       (0.9)       (0.9)
Equity attributable to the equity holders of the Company 81.1 50.0
Non-controlling interests       (0.2)       (0.1)
Total Equity       80.9       49.8
 
Liabilities
Non-current liabilities 0.0 0.0
Non-current borrowings       6.0       0.0
Total Non-current liabilities       6.0       0.0
 
Current liabilities
Borrowings 3.4 0.0
Trade and other payables 58.6 47.7
Income tax payables 0.1 0.1
Other taxes payable 7.6 7.4
Provisions for liabilities and other charges 31.3 30.4
Deferred income       3.9       6.5
Total Current liabilities       104.9       92.2
Total Liabilities       110.9       92.2
Total Equity and Liablities       191.9       142.0
 

(UNAUDITED)

Consolidated statement of cash flows for the
quarters ended March 31, 2019 and 2018

     
For the three months ended
March 31       March 31
In millions of EUR       2019       2018
 
Loss before Income tax (45.7) (34.0)
 
Depreciation and amortization 1.7 0.5
Impairment losses on loans, receivables and other assets 0.5 0.3
Impairment losses on obsolete inventories 0.2 (0.0)
Share-based payment expense 4.3 3.6
Loss/(Gain) on disposal of property, equipments and intangible assets 0.0 0.0
(Gain) /Loss on disposal of financial assets 0.0 0.0
Net accrued interest and similar (income)/expense 0.2 (0.0)
Net unrealized foreign exchange (gain)/loss (0.1) (0.4)
(Increase)/Decrease in trade and other receivables, prepayments and
VAT receivables
(7.3) 0.6
(Increase)/Decrease in inventories (1.7) 0.8
Increase/(Decrease) in trade and other payables, prepayments and VAT
payables
8.0 (4.7)
Change in provision for other liabilities and charges 0.6 (0.0)
Income taxes paid       (0.1)       0.1
Net cash flows used in operating activities       (39.3)       (33.1)
 
Cash flows from investing activities
Purchase of property and equipment (0.7) (0.5)
Proceeds from sale of property and equipment 0.0 0.0
Purchase of intangible assets 0.0 (0.0)
Consolidated securities investment (0.0) 0.0
Purchase of financial assets (0.0) 0.0
Movement in other non-current assets       0.1       (0.3)
Net cash flows used in investing activities       (0.7)       (0.8)
 
Cash flows from financing activities
Proceeds from borrowings 0.0 0.0
Financial interest paid (0.3) 0.0
Payment of lease liabilities (0.8) 0.0
Capital contributions 75.0 24.0
Expenses reclassed to Equity       (2.7)       0.0
Net cash flows from financing activities       71.2       24.0
Net increase in cash and cash equivalents       31.2       (9.9)
Effect of exchange rate changes on cash and cash equivalents       0.4       (0.4)

Cash and cash equivalents at the beginning of the period

      100.6       29.7

Cash and cash equivalents at the end of the period

      132.2       19.4
 

Non-IFRS and Other Financial and Operating
Metrics

This release includes certain financial measures and metrics not based
on IFRS, including Adjusted EBITDA, as well as operating metrics,
including GMV and Active Consumers. We define GMV, Active Consumers and
Adjusted EBITDA as follows:

GMV corresponds to the total value of
orders including shipping fees, value added tax, and before deductions
of any discounts or vouchers, irrespective of cancellations or returns.

Active Consumers means unique consumers who
placed an order on our marketplace within the 12-month period preceding
the relevant date, irrespective of cancellations or returns.

Adjusted EBITDA corresponds to loss for the
year, adjusted for income tax expense, finance income, finance costs,
depreciation and amortization and share-based payment expense.

Adjusted EBITDA is a supplemental non-IFRS measure of our operating
performance that is not required by, or presented in accordance with,
IFRS. Adjusted EBITDA is not a measurement of our financial performance
under IFRS and should not be considered as an alternative to loss for
the year, loss before income tax or any other performance measure
derived in accordance with IFRS. We caution investors that amounts
presented in accordance with our definition of Adjusted EBITDA may not
be comparable to similar measures disclosed by other companies, because
not all companies and analysts calculate Adjusted EBITDA in the same
manner. We present Adjusted EBITDA because we consider it to be an
important supplemental measure of our operating performance. Management
believes that investors’ understanding of our performance is enhanced by
including non-IFRS financial measures as a reasonable basis for
comparing our ongoing results of operations. By providing this non-IFRS
financial measure, together with a reconciliation to the nearest IFRS
financial measure, we believe we are enhancing investors’ understanding
of our business and our results of operations, as well as assisting
investors in evaluating how well we are executing our strategic
initiatives.

Management uses Adjusted EBITDA:

  • as a measurement of operating performance because it assists us in
    comparing our operating performance on a consistent basis, as it
    removes the impact of items not directly resulting from our core
    operations;
  • for planning purposes, including the preparation of our internal
    annual operating budget and financial projections;
  • to evaluate the performance and effectiveness of our strategic
    initiatives; and
  • to evaluate our capacity to expand our business.

Items excluded from this non-IFRS measure are significant components in
understanding and assessing financial performance. Adjusted EBITDA has
limitations as an analytical tool and should not be considered in
isolation, or as an alternative to, or a substitute for analysis of our
results reported in accordance with IFRS, including loss for the year.
Some of the limitations are:

  • Adjusted EBITDA does not reflect our share-based payments, income tax
    expense or the amounts necessary to pay our taxes;
  • although depreciation and amortization are eliminated in the
    calculation of Adjusted EBITDA, the assets being depreciated and
    amortized will often have to be replaced in the future and such
    measures do not reflect any costs for such replacements; and
  • other companies may calculate Adjusted EBITDA differently than we do,
    limiting its usefulness as a comparative measure.

Due to these limitations, Adjusted EBITDA should not be considered as a
measure of discretionary cash available to us to invest in the growth of
our business. We compensate for these and other limitations by providing
a reconciliation of Adjusted EBITDA to the most directly comparable IFRS
financial measure, loss for the year.

The following tables provide a reconciliation of loss for the year to
Adjusted EBITDA for the periods indicated:

   
For the three months ended March 31st
(€ million) 2018     2019
             
Loss for the period     (34.1)     (45.8)
Income tax expense 0.1     0.1
Finance costs 0.3 0.8
Finance income (0.6) (0.6)
Depreciation and amortization 0.5 1.7
Share-based payment exercise     3.6     4.3
Adjusted EBITDA     (30.2)     (39.5)
 

Contacts

Safae Damir
Head of Investor Relations
[email protected]

Abdesslam
Benzitouni
Head of PR and Communications
[email protected]