New “Rock & Rye” Made with Straight American Whiskey and All-Natural
Ingredients Aims to Disrupt The Flavored Whiskey Category
CHICAGO–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/StolenX?src=hash” target=”_blank”gt;#StolenXlt;/agt;–Stolen
Spirits, known for creating the world’s first smoked rum and
award-winning 11 year-old single-grain whiskey, announced today the
launch of Stolen X, the newest member of the Stolen family of craft
Investment Partners, the group behind Stolen Spirits, expects Stolen
X to be a disruptive challenger in the booming flavored whiskey category.
Based on a pre-prohibition spirit known as “Rock & Rye”, Stolen X is
made with straight American rye whiskey, and then blended with organic
raw honey and real orange peel. The aged rye whiskey and all-natural
ingredients create a smooth and perfectly balanced flavor profile
similar to that of an Old fashioned. At 80 proof, the whiskey stands
proud with subtle notes of honey and citrus that bring a smooth finish.
Stolen X is perfect as a shot or can be enjoyed over ice.
“Humans have been drinking horrible shots since the discovery of
fermentation,” said Marc Bushala, CEO of Spirits Investment Partnership.
“There has not been much evolution from the swill that we hoisted in
college to what people are shooting today. I don’t really recall why we
did shots of a certain herbaceous concoction that looks and tastes like
shoe polish, but I remember that we drank a lot of it. The main
difference with the popular shot brands today is the use of artificial
flavors and sweeteners to make bad booze more palatable – we think that
people will love great rye whiskey blended with all natural ingredients
that actually tastes good.”
Stolen X is currently available at both on- and off-premise
establishments in 750ml bottles with a suggested retail price of $24.99.
This summer, the brand plans to launch a One Liter bottle ($29.99) and
100ml cans ($2.99).
“The Bottle itself is as distinctive as the liquid inside,” said Ryan
Perry, Product Development and COO of Spirits Investments Partners. “The
glossy black bottle with a big white ‘X’ captures the simplicity and
purity of the product with all the bravado of the Stolen brand.”
Distributed in partnership with Breakthru Beverage Group, Stolen
X is now available in California, Colorado, Connecticut, D.C., Florida,
Illinois, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New
York, Tennessee, and Texas. By 2020, the brand aims to be in more than
“We are proud of our collaboration and the success we continue to
experience as the distributor partner to Stolen in helping the team grow
their portfolio over the past three years,” said Danny Wirtz, Vice
Chairman of Breakthru Beverage Group. “We are particularly excited about
the path forward and their newest innovation, Stolen X, which has the
taste profile and brand bravado to be a formidable challenger in the
flavored whiskey category.”
For more information about Stolen Spirits and Stolen X, visit www.thisisstolen.com.
Follow the brand on Facebook @ThisIsStolen and on Twitter and Instagram
About Stolen Spirits
Stolen Spirits is a collection of unique spirits born in Auckland, New
Zealand. The portfolio includes an exceptional 11-year-old single grain
whiskey, a Jamaican pot stilled over-proof rum, and the world’s first
smoked rum. The Stolen family shares the same essential DNA; high
quality, distinctive and unconventional character.
About Spirits Investment Partners
Spirits Investment Partners (SIP) is a boutique innovation and brand
development company focused in the spirits sector, comprised of a team
of highly-seasoned distilled beverages professionals with expertise
spanning branding to production, sales, marketing, and finance.
Stolen Skus: United States, Australia, New Zealand
Stolen Dark Rum | Stolen Gold Rum | Stolen Over-Proof Rum | Stolen
Smoked Rum |Stolen White Rum | Stolen 11 Whiskey | Stolen X
Aaron Brost | Ro-Bro Marketing & PR
312.576.5315 | [email protected]
Stark | Ro-Bro Marketing & PR
440.465.3143 | [email protected]