Accomplished industry executive joins Groupon to lead global
CHICAGO–(BUSINESS WIRE)–Groupon (www.groupon.com)
(NASDAQ: GRPN) today announced that Craig Rowley has joined the company
as its Chief Marketing Officer.
“Craig is a dynamic marketing leader who’s helped build some of the
world’s biggest brands across several global industries,” said Groupon
COO Steve Krenzer. “His customer-centric approach will be a key driver
as we continue to expand the Groupon local marketplace.”
At Groupon, Rowley will oversee the company’s global marketing channels
and functions, as well as the development and extension of the Groupon
“I’m excited for the opportunity to help develop the next chapter of
Groupon’s brand story as we build the daily habit in local commerce,”
said Rowley. “Given Groupon’s scale, there is a huge opportunity for us
to fuel a deeper brand connection with our millions of customers and
merchants around the globe. I look forward to working with our talented
teams to deliver a more compelling customer experience and to drive
meaningful results for Groupon.”
Rowley joins from REI where he served as Vice President of Marketing.
Craig has a long track record of industry breakthroughs and strong
business results–including REI’s #optoutside initiative which won
numerous accolades throughout the industry including the Grand Prix
Titanium at Cannes. Prior to that, Rowley held a variety of North
American and Global executive positions at agencies: Saatchi & Saatchi,
Carmichael Lynch and Young & Rubicam.
Craig is based in Seattle and reports to Chief Operating Officer Steve
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.
To download Groupon’s top-rated mobile apps, visit www.groupon.com/mobile.
To search for great deals or subscribe to Groupon emails, visit www.groupon.com.
To learn more about the company’s merchant solutions and how to work
with Groupon, visit www.groupon.com/merchant.