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Leading eatertainment brand also strengthens senior management team
with Liz Conn as Director of Event Sales at Tom’s Urban NYNY Casino Las

, a fast growing eatertainment concept and modern casual dining
restaurant, today announced it has bolstered its leadership team by
adding two crucial roles to help increase the brand’s visibility and
drive the brand’s growth plan. The Company appointed Dan Holm to Chief
Marketing Officer and Liz Conn to Director of Event Sales at Tom’s Urban
NYNY Casino Las Vegas. Holm will report to Tom’s Urban President and
COO, Shannon McNiel, while Conn will report to Tom’s Urban VP of
National Event Sales, Joanna Sanchez.

As Chief Marketing Officer, Dan Holm will play a critical and tactical
role, developing a refreshed marketing plan to help drive brand
awareness to target audiences to support the brand’s current and future
growth plans. Holm brings 15 years of experience in the hospitality
industry, most recently serving as the head of marketing for Carrabba’s
Italian Grill, where he led the brand to positive annual sales for the
first time in five years. Additionally, he served in multiple leadership
roles with Bloomin’ Brands across digital and marketing for Outback
Steakhouse, Bonefish Grill, Carrabba’s Italian Grill and Fleming Prime
Steakhouse. Holm graduated from the University of Central Florida and
received an Executive MBA from the Tuck School of Business at Dartmouth.

“I am grateful for the opportunity to partner with the Tom’s Urban team
to build this brand and embark on an incredible growth journey,” said
Dan Holm, Chief Marketing Officer at Tom’s Urban. “It’s clear the market
is ripe for a breakthrough eatertainment concept to emerge and I’m
ecstatic to be joining the team at this exciting time.”

Liz Conn joins as Tom’s Urban’s new Director of Event Sales at Tom’s
Urban NYNY Casino Las Vegas location. In her role, Conn will be
responsible for leading all event sales at the NYNY location. With 17
years in event sales, Conn brings years of contacts and a wealth of
service industry knowledge about Las Vegas as Tom’s Urban continues its
growth. Prior to her new role, Conn most recently worked for Emeril
Lagasse Restaurant Group in Las Vegas for eight and a half years,
leading her events team to $3.2 million dollars in her last year at

“Dan and Liz will play critical roles in helping us increase our brand
awareness as we drive revenue and growth,” commented Shannon McNiel,
President and COO of Tom’s Urban. “We are thrilled to have them join our
growing team as we make Tom’s Urban the premiere eatertainment
destination in the U.S.”

Tom’s Urban is owned by Schaden Investment Family Partners, formerly
Consumer Concept Group, a Denver-based investment and operating company,
focused on launching, operating and investing in Experience Based
Lifestyle Economy brands in the consumer, lifestyle and event sectors.
Tom’s Urban has locations currently at LA LIVE in Los Angeles, Mohegan
Sun in Connecticut, NYNY Hotel in Las Vegas, Ilani Casino in Portland
and Denver International Airport.

About Tom’s Urban

Partners Rick Schaden and Tom Ryan founded Tom’s Urban to be a leading
eatertainment destination where guests can enjoy a modern American
comfort menu offering of entrées and small plates with a twist in a
polished casual restaurant setting. Tom’s Urban offers the best of
everything – breakfast, lunch, dinner, late night, epic handcrafted
cocktails and cold beer, and good company in a hip, inviting and
entertaining atmosphere. For more information, visit

About Schaden Investment Family Partners

Schaden Investment Family Partners, formerly Consumer Concept Group, is
an innovative investment and operating company, focused on launching,
operating and investing in consumer, franchising and lifestyle brands.
They also invest opportunistically in private businesses, real estate
and alongside alternative investment managers. Schaden Investment Family
Partners is guided by a relentless focus on investing in tomorrow’s
demands and is managed by a group of officers with deep expertise in the
restaurant, lifestyle, entertainment and sports industries. Their
investment philosophy is rigorously centered on aligning interests and
the virtues of patient capital, allowing them to pursue growth plans and
make strategic decisions solely in the best interests of the companies
in which they invest.


Madison McGillicuddy
[email protected]