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From the Stadium to the Startup Stage – Visa Invites the World to
Celebrate Women’s Contributions to Sport, Business and Innovation

Visa Brings Payment Innovation to France with Sensory Branding,
Payment-Enabled Wristbands and Visa Everywhere Initiative: Women’s
Global Edition

SAN FRANCISCO–(BUSINESS WIRE)–As the Official Payment Services Partner of FIFA, Visa (NYSE: V) today
unveiled its global marketing campaign for the FIFA Women’s World Cup
France 2019™, “One
Moment Can Change the Game
.” The campaign amplifies the meaningful
moments women are creating on and off the pitch, whether it be inspiring
athletic greatness on the field, influencing business outcomes in the
boardroom or driving economic impact at home and across industries.

Everyday, Visa supports women entrepreneurs, cardholders, small business
owners and athletes. At the FIFA Women’s World Cup France 2019™, the
company will further extend that support and underscore its ongoing
commitment to diversity and inclusion.

“Women’s football is at a tipping point. This year has seen a global
wave of support around women’s empowerment and the excitement is
spreading with the sold out opening and final matches1 for
the FIFA Women’s World Cup France 2019,” said Lynne Biggar, chief
marketing and communications officer, Visa Inc. “Visa’s long-time
partnership with the FIFA Women’s World Cup is more than a sponsorship,
it is about being a catalyst for change and elevating women’s football.”

“The FIFA Women’s World Cup France 2019 is going to be the biggest
women’s sporting event of the year and we are delighted that Visa can
join us this summer for what is going to be the best FIFA Women’s World
Cup ever,” said Sarai Bareman, chief women’s football officer, FIFA. “It
is vital for the growth of women’s football that we have partners like
Visa heavily involved in our showpiece event, and I am pleased to
support the launch of their global campaign that centers on women’s

The global campaign showcases a series of authentic vignettes, inspired
by the true stories of female football players, including Team Visa
female football players, Lucy Bronze (Great Britain), Eugenie
Le Sommer
(France), Kim Little (Scotland), Dzsenifer
(Germany) and Nadia Nadim (Denmark). With football
as the background, the films display how moments of acceptance and
empowerment can have a profound impact on one’s life. Whether it is
Maroszan scoring the deciding goal during the Rio 2016 Olympic Games
final, or Nadim being selected as a member of the under-15 regional team
in Denmark after arriving in the country as an Afghani refugee, each of
these athletes have experienced moments that have defined their lives
and inspired them to greatness. The global campaign will be activated in
33 markets, feature a combination of hero and social films and span
broadcast television, digital, social, print and out-of-home.

Visa Onsite at the Tournament

Making its largest onsite investment in women’s football ever, Visa will
also ensure the best fan experience by providing the latest payment
technology at all venues:

  • 1,600 upgraded point-of-sale terminals in nine official venues
  • All point-of-sale terminals will be enabled with Visa sensory
    branding, signifying a completed transaction through a custom Visa
    sound and animation – giving fans the assurance they want every time
    they use Visa
  • Commemorative contactless Visa prepaid cards and payment-enabled
    wristbands will be available at Visa customer service booths in all
    official venues

Across its sponsorship portfolio, Visa curates exclusive, unforgettable
experiences for consumers and clients from around the world. These
once-in-a-lifetime experiences provide fans with Visa’s exclusive access
to the centre circle and team warm-ups prior to official matches. At
this year’s tournament, Visa is hosting more than 700 consumers from 28
different countries and more than 65 clients from across Europe and
North America.

Beyond the pitch, the FIFA Women’s World Cup™ is one of many initiatives
at Visa focused on celebrating women across the globe. In March 2019,
Visa launched
the first global Visa
Everywhere Initiative: Women’s Global Edition
, inviting women
entrepreneurs to tackle FinTech and Social Impact challenges. After a
series of regional semi-finals around the world, 12 startups will take
the stage and participate in a final live-pitch event during the opening
week of the tournament. Two overall winners will receive $100,000 each,
mentorship and access to Visa’s network of partners and clients.

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our
mission is to connect the world through the most innovative, reliable
and secure payment network – enabling individuals, businesses and
economies to thrive. Our advanced global processing network, VisaNet,
provides secure and reliable payments around the world, and is capable
of handling more than 65,000 transaction messages a second. The
company’s relentless focus on innovation is a catalyst for the rapid
growth of connected commerce on any device, and a driving force behind
the dream of a cashless future for everyone, everywhere. As the world
moves from analog to digital, Visa is applying our brand, products,
people, network and scale to reshape the future of commerce. For more
information, visit and @VisaNews.



Visa Inc.
Sheerin Salimi
[email protected]