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Research reinforces the critical role of intelligent software robots
in improving employee morale and creativity by eliminating the negative
impact of repetitive tasks

HOBOKEN, N.J.–(BUSINESS WIRE)–NICE (Nasdaq: NICE) today announced the release
of a series of research-based content comprising key psychological
insights
demonstrating employees achieve greater success when
supported by desktop robots. With the inclusion of intelligent robotics,
organizational systems are designed to factor in employee interest,
attention and attitudinal drift. This improves employee motivation,
creativity and mental wellbeing on an individual level while driving
increased efficiency on an organizational level. As part of this
initiative, Professor Dan Ariely shares insights on why intuitive
technology such as NEVA (NICE Employee Virtual Attendant) and employees
can collaborate in a highly effective and sustainable manner.

Dan Ariely and NICE explore the profound fit between complex human
dynamics and intelligent desktop automation technology in the recently
released content. Ariely explains that both humans and technology have
strengths and limitations, and how the combination of both the robotic
and human workforces therefore creates a profound opportunity for
businesses to leverage the strengths and minimize the limitations of
each. Ariely and NICE explore employee behaviors such as why employees
have a tendency to cut corners
, what limits
contact center agents from understanding what customers want during a
service call
, and how showing
effort
to customers and employees makes them more appreciative.

Dan Ariely is a James B. Duke Professor of Psychology and Behavioral
Economics and is the founder of The Center for Advanced Hindsight.
Ariely hosts a Wall Street Journal column called ”Ask Ariely” and his
TED Talks have received over 10 million views. He is the author of three
New York Times best-selling books.

“Automation can empower employees and reduce errors, when applied
correctly,” said Dan Ariely, Professor of Psychology and
Behavioral Economics at James B. Duke University
. “There is a
significant opportunity to leverage robotics as a tool to improve our
work and make our workplaces more engaging and creative. When we create
a collaborative relationship that plays to the different strengths of
humans and robots, everyone benefits”.

“We are pleased to partner with Professor Ariely to publish these
intriguing insights. It’s clear that Enterprises can benefit from taking
psychological as well as technological perspectives into
consideration.,” Barry Cooper, President of the Enterprise
Group, NICE
said. “This research reaffirms NICE RPA’s vision of
‘Automation for the People’ which aligns technology with complex human
dynamics. We are committed to innovate with technology such as NEVA
which brings out the best in employees operating in rich complex desktop
environments.”

About NICE
NICE (Nasdaq: NICE) is the world’s leading
provider of both cloud and on-premises enterprise software solutions
that empower organizations to make smarter decisions based on advanced
analytics of structured and unstructured data. NICE helps organizations
of all sizes deliver better customer service, ensure compliance, combat
fraud and safeguard citizens. Over 25,000 organizations in more than 150
countries, including over 85 of the Fortune 100 companies, are using
NICE solutions. www.nice.com.

Trademark Note: NICE and the NICE logo are trademarks or
registered trademarks of NICE Ltd. All other marks are trademarks of
their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements
This press release
contains forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements, including the statements by Mr. Cooper, are based on the
current beliefs, expectations and assumptions of the management of NICE
Ltd. (the Company). In some cases, such forward-looking statements can
be identified by terms such as believe, expect, may, will, intend,
project, plan, estimate or similar words. Forward-looking statements are
subject to a number of risks and uncertainties that could cause the
actual results or performance of the Company to differ materially from
those described herein, including but not limited to the impact of the
global economic environment on the Company’s customer base (particularly
financial services firms) potentially impacting our business and
financial condition; competition; changes in technology and market
requirements; decline in demand for the Company’s products; inability to
timely develop and introduce new technologies, products and
applications; difficulties or delays in absorbing and integrating
acquired operations, products, technologies and personnel; loss of
market share; an inability to maintain certain marketing and
distribution arrangements; and the effect of newly enacted or modified
laws, regulation or standards on the Company and our products. For a
more detailed description of the risk factors and uncertainties
affecting the company, refer to the Company’s reports filed from time to
time with the Securities and Exchange Commission, including the
Company’s Annual Report on Form 20-F. The forward-looking statements
contained in this press release are made as of the date of this press
release, and the Company undertakes no obligation to update or revise
them, except as required by law.

Contacts

Corporate Media Contact
Christopher Irwin-Dudek, 201-561-4442
[email protected]

Investors
Marty Cohen, +1 551 256 5354, ET
[email protected]

Yisca Erez +972 9 775 3798, CET
[email protected]