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Leading Jet Company Reiterates Continued Commitment to Horseracing
Industry and Hosts Exclusive Experiences for Cardholders and Friends
Including 3
rd Annual Derby Day
Breakfast with Bobby Flay

BOSTON–(BUSINESS WIRE)–Sentient Jet, a Directional Aviation company and the creator of
the pioneering Jet Card, is pleased to announce the renewal of its
multi-year collaboration with the Kentucky Derby, Kentucky Oaks and
Churchill Downs
as the esteemed horseracing organizations’ Preferred
Private Aviation Partner
. As an official partner of the two annual
races and their shared home track, Sentient Jet has curated several
extraordinary experiences surrounding the weekend’s celebrations
including bespoke private travel services, special on-site
hospitality offerings
and the third annual Derby Day Breakfast
hosted by Brand Ambassador and Celebrity Chef Bobby Flay. Further, the
private aviation company will add additional support to the horseracing
community over the weekend through its position as the presenting
sponsor of the Alysheba Stakes
, a highlight of Oaks Day. The 2019
event marks the fourth consecutive that Sentient Jet will offer
signature services for fans and participants since becoming the first
private jet provider to assume the role of Preferred Private Aviation
Partner in 2016, as well as the latest demonstration of the brand’s
longstanding commitment to the Thoroughbred horseracing industry as a

“Over the past decade, Sentient Jet has become deeply engrained in the
horseracing community with a proud presence at many major industry
events,” said Andrew Collins, president and CEO of Sentient Jet. “We’re
thrilled to kick off our twentieth anniversary year with the renewal of
our commitment to the Kentucky Derby, Kentucky Oaks and Churchill Downs
– three of the world’s most prestigious racing organizations – and look
forward to continuing our longstanding support of the sport and all of
those who dedicate their livelihoods to it.”

Sentient Jet will usher in Derby Day at the brand’s third annual,
invite-only Derby Day Breakfast hosted by Bobby Flay. Taking place from
9:00 to 11:00 am on Saturday, May 4 at 21c Museum Hotel, Louisville’s
leading hotel, the exclusive culinary event will feature delectable
dishes, craft cocktails and engaging entertainment. A bespoke menu of
Kentucky-inspired dishes will include indulgent mains such as Blue
Corn Crepes with Sweetened Ricotta, Strawberry Rhubarb Compote and
Blueberry Sauce
and Sweet Potato-Chicken Hash with Poached Eggs
and Green Onion Hollandaise
served alongside Julep Spritzers and
Strawberry Rhubarb Margaritas.

“The Derby has been a highlight of my annual calendar for many years,
and I’m proud to be a part of the weekend’s newest tradition with the
Derby Day Breakfast,” said Bobby Flay. “It’s a joy to combine my passion
for cooking with my love of horseracing, and I’m looking forward to
sharing race day predictions with fellow fans over fine food and drink.”

Additionally, Sentient Jet will once again provide private flight
access to the races through its prestigious Jet Card platform
, which
offers the most seamless and stylish way to travel to and from
Louisville during Derby weekend. Through the singular service, all Derby
guests will be able to fly to Kentucky through Sentient Jet without
entering into a Jet Card commitment. Beyond the flight experience
itself, passengers will also gain access to the additional benefits
offered to Sentient Jet Cardholders at the event, including entry to the
Derby Day Breakfast.

“Year after year, our Cardholders make way to Churchill Downs to take in
the most exciting two minutes in sports, and it’s an honor to be an
eagerly anticipated part of their festivities,” said Collins. “Whether
through our signature travel services, annual breakfast or on-site
experiences, we can’t wait to welcome new friends and old to celebrate
the Kentucky Derby with Sentient Jet.”

Sentient Jet was named the first-ever Preferred Private Aviation Partner
of the Kentucky Derby, Kentucky Oaks and Churchill Downs in a multi-year
agreement in 2016. The partnership reaffirmed the company’s longtime
presence in the horseracing community as a sponsor of the Breeders’ Cup
World Championships and Fasig-Tipton and provides Cardholders and
clients with premium perks, including exclusive ticket pre-sale
opportunities. Sentient Jet’s support of the Thoroughbred industry has
also included endorsements of several of the sport’s most notable horses.

As one of the country’s leading private aviation companies, Sentient Jet
provides clients with private flying opportunities for all their air
travel needs. Sentient Jet offers its 25-Hour Jet Card in four jet-size
options, allowing clients to purchase flight time on Light, Mid,
Super-Mid, and Heavy aircraft as well as in two age classes (Preferred
and Select), starting at just $131,800. The company recently announced
the SJ25+ Super-Mid Jet Card. Offered at $224,275 for 25 hours of flight
time, SJ25+ offers Cardholders guaranteed access to the most popular
Super-Mid Size jets, all of which are Wi-Fi enabled. Sentient Jet
Cardholders receive a rare combination of industry leading service and
safety, complete with a one-year lock on all-inclusive hourly rates,
with the added bonus of 15% discounts on hourly pricing for qualifying
round-trip travel. Through Sentient Jet’s mobile app, Sentient Jet
Cardholders can also book private jet travel on-the-go, as well as
access flight details, initiate assistance through a 24/7 live chat
feature, and localized recommendations for exclusive benefits.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation,
Sentient Jet is one of the leading private aviation companies in the
country. The Sentient Jet Card Program offers clients the flexibility
and convenience of flying private for their personal and business air
travel needs with industry-leading value. Sentient Jet is known for
outstanding service and a commitment to safety programs, including the
industry’s first and only Independent Safety Advisory Board. Sentient
Jet’s extensive network of certified operators ensures that clients will
always have access to executive aircraft that meet their rigorous
standards for safety and quality. Visit
for more information. You can also follow Sentient Jet on social media
platforms, including Twitter,
and Instagram.
Download the Sentient Jet Mobile App: iOS
| Android.


Nike Communications, Inc.
Charlotte Goodman
[email protected]