No matter where video walls are located, they always capture everyone’s attention, which is why many businesses have used video walls in some capacity. Restaurants or retail stores use video walls to display their menu or products, while companies can use it to share corporate videos or relevant information in their offices. It’s normal to see video ad walls in high-traffic areas these days as well.
A video wall is a versatile and cost-effective solution that businesses can tap for various purposes. Here are three benefits of using a video wall.
- Eye-catching
These days, there are a lot of things vying for people’s attention, which is why if you are promoting your business, it is critical to stand out in the crowd. A video wall is a fantastic way of grabbing people’s attention whether you use it as a billboard in the middle of a mall or use it as digital signage in your retail store or office.
Another example of how businesses capitalize on the benefits of using a video wall is by using it as a marketing tool for generating brand awareness or sharing marketing messages to their target audience.
Businesses will realize that video walls are perfect for relaying information and broadcasting all kinds of media. Today’s video wall technology has vastly improved from when it was first introduced. High-quality video and images pop out even more when shown from a massive screen, which makes video walls more eye-catching.
Once you get people’s attention, half of your marketing efforts will have been fulfilled already. Make sure to maximize your video wall by sharing compelling content that will drive your messages.
- Manageable and Flexible
Businesses will find that video walls are highly flexible and easy to manage. Having the flexibility to quickly change the content of your video wall is a great feature for business owners who need to react quickly to your competitor’s tactics and to rapid changes in the market. With so many competitors offering similar products, you should be able to quickly change your video wall content with scalable digital display applications to keep your target audience’s focus on you.
Another great thing about video walls is that their technology has continued to improve over the years. These days, video wall software has become more user-friendly that anyone with a basic level of skill can easily manage them. This is especially beneficial for businesses that need to change content regularly, whether these are daily menu items, event schedules, marketing promos, product specials, etc.
Thanks to the power of the internet, the appointed staff from your business can efficiently manage the content shown on your video wall without having to use complicated hardware.
Since you have flexibility with your video wall’s content, you can display different types of content that will appeal to them. The added bonus is that you will see which of your marketing messages work or not, and this will help you in developing strategies for the future.
Video walls also offer flexibility in terms of the many sizes, shapes, and mounting systems that you can use for it. You can have it mounted on a wall, free-standing, curved, or even three dimensional.
- Cost-effective
A video wall may be costly at the start but think of it as a long-term investment. Video wall systems will allow you to save money since you will not have to spend on print media ads, such as signs, billboards, or newspapers, posters, etc.
Video walls are more cost-effective since their content is easy to change, and the accompanying costs are much more affordable compared with traditional advertising channels.
Consider that you only need to pay for the services of a multimedia artist or content designer when you need to replace existing video wall content. On the other hand, with traditional ads, you will have to pay for the graphic artist as well as the printing costs of your marketing materials.
Keep in mind as well that an average LED or LCD screen can last up to ten years. Your video wall system will last for a very long time, thus making it more cost-effective in the long run.
Conclusion
A video wall system is a dynamic way of displaying information while drawing people’s eyes wherever they are placed. Its versatility and flexibility make it a powerful tool for businesses to engage their customers and drive their business. As video wall technology continues to evolve, it will provide more functionalities that businesses can utilize in the future.
A video wall is impressive in so many ways, and it will be a smart move for you to include it in your business strategy.
