Movies have long been a past-time for many consumers. However, with the emergence of new technology, the movie industry’s growth has been slowed. Now, movie production companies are being pressured to innovate themselves. New strategies of marketing and integration ...
Last year, global box-office sales reached an all-time high, growing by 3% to USD 39.9 Billion, according to comScore. Although U.S. box office sales slightly lagged behind, stronger international sales helped boost overall sale growth year over year. Despite ...