Hong Kong’s advertisers predict a tough year ahead in 2019, with 59 percent expecting an economic downturn in the territory over the next year. Despite this, advertising budgets are expected to remain stable, with 36 percent of marketers expecting an ...
Nielsen has added a new product solution to their Shopper toolkit – a creative and unique solution for retailers and manufacturers globally, helping them get closer to shopper behaviour at the moment of truth and uncover What’s Next. The ...