It’s easier for customers to notice bad brand experiences than great ones. Nonetheless, seamless users experience is what keeps them coming back again and again. In fact, research shows that customer experience has a huge impact on most people’s ...
A new study, conducted by the US-based consumer research firm Narvar, concluded that a majority of shoppers value transparent policies and proactive communication more than convenience during the returns process. Better and clearer communication boosts consumer perception and brand ...