Merkury, Dentsu’s Unrivaled Global Data & Identity Platform, Paves The Future of Open Identity With New Suite Of Solutions

Posted by Business Wire October 24, 2023
merkury,-dentsu’s-unrivaled-global-data-&-identity-platform,-paves-the-future-of-open-identity-with-new-suite-of-solutions

NEW YORK–(BUSINESS WIRE)–Dentsu announced the release of unified solutions for Merkury, the leading global data and identity platform, that gives marketers ownership and growth of first-party identity to enable a total experience — turning creative, media and customer experience data into intelligent actions that drive growth and brand loyalty. The Merkury platform now also combines the power of dentsu’s network-wide data products, including its advanced audience-building capabilities through M1, an early pioneer of people-based marketing dating back to 2016 and patent-holding technology*.


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Contacts

Jeremy Miller

Global Chief Communications & Marketing Officer, dentsu

[email protected]

Asha Gopalan Ramirez

SVP, Regional Marketing & Communications Lead, dentsu Americas

[email protected]

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