Engle joins Axtella, previously known as SPS Family, to bolster its ongoing growth, expansion of services, and support for its financial professionals
ANN ARBOR, Mich.–(BUSINESS WIRE)–Financial services industry veteran Rob Engle has joined Axtella as its new Chief Revenue Officer (CRO), effective today. Axtella, previously known as SPS Family, is the parent company of broker-dealers Sigma Financial Corporation and Parkland Securities, LLC, and Registered Investment Advisor, Sigma Planning Corporation.
Engle joined Axtella from Grove Point Financial, where he served as Executive Vice President of Business Development. He will oversee several core disciplines within Axtella, including business development, wealth planning and practice management. He will draw on his nearly three decades of industry experience to support the firm’s overall growth, add talent in key areas, and fortify advisor-focused support and programs.
“At Axtella, we continuously strive for excellence, seeking to support our advisors, foster new talent and ensure the operational success of each financial professional aligned with us,” said Brandon Rydell, President of Axtella. “Rob’s extensive industry experience is rooted in innovation, advancement, and leadership—qualities we hold in high esteem. I am excited to partner with him as we build on our legacy of success, delivering unmatched value and service to our financial professionals.”
Engle commented: “Axtella is at an inflection point in its 40-year history, and I am thrilled to be a part of its next chapter. The opportunity to work alongside the executive team is incredibly exciting. I look forward to contributing to our shared success, achieving new milestones together and driving innovation and growth.”
The news comes amid the promotion of two other executive team leaders. Kristi DeLongchamp has been elevated to Senior Vice President of Business Development and will report to Engle. Maria Bethel has been promoted to Senior Vice President of Marketing and Communications. Bethel oversaw the organization’s recent rebranding to Axtella, which was announced this week at the annual Vision Conference in Austin, Texas.
Axtella’s senior leadership team includes Rydell, DeLongchamp and Bethel, as well as John McClellan, Chief Compliance Officer; Dana Rhodes, Senior Vice President Advisory Services; and Brian Carter, Vice President of Technology. The leadership team features a mix of tenured employees, including Rydell, McClellan and DeLongchamp. Rhodes, Carter, and Bethel bring experience from NFP, Nitrogen, National Planning Holdings, Kestra Financial and Jackson National.
Rydell added: “We have achieved exciting growth throughout our history and have seen that accelerate within the last several years as we have solidified our leadership team. Axtella’s mission is to empower advisors, and we are thrilled to add Rob’s voice and industry experience to our organization as we look to up-level our success.”
About Axtella
Axtella, the parent company of broker-dealers Sigma Financial Corporation and Parkland Securities, LLC, and registered investment advisor, Sigma Planning Corporation, serves a growing network of 700+ financial advisors. Led by owner and CEO Jerry Rydell and President Brandon Rydell, Axtella boasts over four decades of industry leadership, merging tradition with innovation in the services and tools it provides its network of advisors. Its unique, independent structure fosters collaboration, emphasizes advisor autonomy, and delivers customized solutions. Axtella offers comprehensive technology support, advisor growth resources and education and comprehensive advisor succession solutions. For more information, visit www.axtella.com. Securities offered through Sigma Financial Corporation and Parkland Securities, LLC. Member FINRA and SIPC. Investment Advisory services offered through Sigma Planning Corporation, a registered investment advisor.
Contacts
Rocco Aloe
Gregory FCA for Axtella
[email protected]
610-860-2075
