BROOKLYN, Mich.–(BUSINESS WIRE)–In tandem with the celebration of the first-ever Cabo Wabo® 250 taking place at the Michigan International Speedway, Cabo Wabo® Tequila, the first-ever Official Tequila of NASCAR, and NASCAR are reminding fans to celebrate race day safely with the launch of a new Responsible Drinking initiative. The program marks the start of a multi-year effort urging consumers to embody the bold spirit of Cabo Wabo Tequila by taking the pledge to drink responsibly.
“Cabo Wabo Tequila is proud to bring its bold energy to NASCAR by encouraging fans to enjoy their weekend at the track responsibly,” said Campari America’s Head of Marketing, Andrea Sengara. “We’re inviting attendees to join us for a refreshing mocktail, take a pit stop at our Hydration Station and make a plan with their friends for getting home – whether that’s using rideshare services or electing a designated driver.”
Attendees of the Cabo Wabo 250 can take the brand’s pledge to drink responsibly and create a game plan with friends for getting to and from the racetrack safely. Throughout the weekend fans can drop by the Hydration Station within the Cabo Wabo Garage in the Fan Plaza to enjoy a Bold & Ice Cold – the brand’s signature race day mocktail – or grab a bottle of complimentary water. The brand encourages those 21 and over to hydrate with plenty of water throughout the day, and knows the backseat is always a better choice after a long day at the track.
Cabo Wabo Tequila’s responsible drinking initiative will continue into the 2024 NASCAR season with even bolder efforts, incentives at track and a new national rideshare partnership to get everyone home safely after the race.
Tickets for the Cabo Wabo 250 are available for purchase via phone at 888-905-7223 or online at mispeedway.com. Fans can view the full 2023 NASCAR Cup Series schedule and purchase tickets at nascar.com/tickets, and can stay connected to Cabo Wabo Tequila on Instagram or at CaboWabo.com to learn more about this initiative.
About Cabo Wabo® Tequila
Cabo Wabo® is an unquestionably Mexican tequila made with an undeniably American attitude. It embodies the freedom to live, work and play hard, without limitations or borders. The award-winning tequila is born in the agave fields of Mexico, where the process of making the liquid starts with only the best piñas to ensure its 100% Blue Weber Agave delivers super-premium quality and taste. From there, we purposefully use a thicker cut of the agave to produce a more unfiltered, raw, agave-forward taste. The result is a Thick Cut tequila that screams bigger, bolder and better with each sip and shines with smooth, authentic flavor and a unique personality. Please visit www.CaboWabo.com to learn more about the Cabo Wabo® portfolio: Blanco, Reposado, Añejo and our signature cocktail, The Caborita. Please drink responsibly.
About Campari Group/Campari America
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22 plants worldwide with its own distribution network in 23 countries. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.
Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell’s Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.
About NASCAR
Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
Contacts
Erin Classen
[email protected]
