Findings from BetMassachusetts.com reveals enthusiasm among nearly half of residents of Massachusetts (the “Commonwealth)”, billions of U.S dollars wagered in 2023; Cambridge residents are the most interested in betting, and local DraftKings the favorite sportsbook in the market.
BOSTON–(BUSINESS WIRE)–In anticipation of the launch of the legal online sports betting market in Massachusetts, BetMassachusetts.com launched in March 2022 to help sports bettors find trusted, comprehensive, and up-to-date information on sports betting in the Commonwealth. Since the site’s inception, BetMassachusetts.com has successfully become a top resource for prospective sports bettors in the Commonwealth by leading coverage efforts on all newsworthy betting pieces surrounding the Commonwealth’s sports teams.
Sports Bettor Interest
In January 2023, BetMassachusetts.com reported through a survey that 41% or 2.2 million of eligible Massachusetts adults were “likely” or “very likely” to place legal sports bets once the market launches in the state. Additionally, according to those surveyed, 37% of Massachusetts sports bettors expect to bet on sports “at least weekly.”
Projected 2023 Handle
Massachusetts, “The Bay State,”– joins neighboring states Connecticut and New York as states to launch legal sports betting online casino betting and/or since 2021. The Bay State projects to bring in a robust $5.3 billion in first year handle according to a BetMassachusetts.com report. With March Madness on the horizon, Massachusetts sportsbooks could see as much as $210 million in wagers during the month of March.
Most Interested Cities
Adults across the state with a population of over 4.5 million over 21 are showing an increased interest in sports betting. A February 2023 survey by BetMassachusetts.com showed Cambridge, Quincy, and Fall River lead the state in “Searches Per Resident” over the last 12 months.
Most Searched Sportsbooks
The tremendous amount of excitement and momentum seen for the state’s online gaming industry has shifted potential users’ attention to seeking out their preferred sportsbook. DraftKings Massachusetts Sportsbook outdid its competitors with over 20,000 more searches than the next closest sportsbook. WynnBET, according to a study done by BetMassachusetts.com, BetMGM, FanDuel, and Caesars round out the top five sportsbooks. For more information on all things related to Massachusetts sports betting, visit our website.
About BetMassachusetts.com:
BetMassachusetts.com is dedicated to helping sports betting customers find the most rewarding gaming experiences and generous bonuses. Our team of industry experts help consumers understand the current legislation, updates on sportsbook launches and latest sports betting news and developments throughout Massachusetts.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, that relate to our current expectations and views of future events. All statements other than statements of historical facts contained in this press release, including statements relating to whether Massachusetts has the potential to become one of the largest sports betting markets in the United States and the amount in sports betting handle the Commonwealth could bring in in the first year, are all forward looking statements. These statements represent our opinions, expectations, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “expect,” “predict,” “potential,” “could,” “will,” “would,” “ongoing,” “future” or the negative of these terms or other similar expressions that are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, contingencies, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance, or achievements to be materially and/or significantly different from any future results, performance or achievements expressed or implied by the forward-looking statement. For a discussion of some of the risks and important factors that could cause actual results to differ materially from our expectations, see the risks and other factors detailed in “Item 3. Key Information – Risk Factors” in Gambling.com Group’s annual report filed on Form 20-F for the year ended December 31, 2021 with the U.S. Securities and Exchange Commission (the “SEC”) on March 25, 2022, and Gannett’s 2021 Annual Report on Form 10-K and Gannett’s quarterly reports on Form 10-Q and each of Gambling.com Group’s and Gannett’s other filings with the SEC, in each case as such factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. Gambling.com Group disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.
Contacts
Aaron Austin, BetMassachusetts.com, [email protected]
