DCM Launches Personalized Video Solution to Meet Growing Demand for High-Impact Personalized Content

BRAMPTON, Ontario–(BUSINESS WIRE)–DATA Communications Management Corp. (TSX: DCM; OTCQX: DCMDF) (“DCM” or the “Company”), a provider of marketing and business communication solutions to companies across North America, announces the launch of PRSNL™, a full-service, end-to-end, personalized video content platform.

PRSNL encompasses all aspects of creating and delivering personalized videos — from strategy, storyboarding, and creative development to editing, hosting, and distribution. Personalized video delivery at scale is a complex process that requires specialized knowledge, technology, and resources that most companies do not have readily available. Personalization also involves the use of customer data, which requires rigorous attention to privacy and security.

PRSNL builds on DCM’s 25+ years of experience developing and executing personalized messaging for some of the largest corporations in Canada. According to DCM President & CEO Richard Kellam, “With our proven expertise in storytelling across print, email, and social, personalized video is a logical evolution for DCM and our clients. It’s another exciting way we can help brands leverage technology to better connect with their audiences.”

Consumer expectations for personalized, multichannel communication have never been higher — according to McKinsey, 71 percent of consumers expect companies to deliver personalized interactions. And across those channels, video has emerged as a leading application to engage consumers and help them understand brands, products, and services. Consequently, marketers are investing more heavily in video content.

However, 63% of digital marketing leaders continue to struggle with delivering personalized experiences, according to Gartner. This is particularly the case when it comes to generating video content; as noted by HubSpot, key challenges include lack of time to create content, difficulty developing a video strategy, and inadequate budgets.

Simply put, personalized videos can deliver powerful levels of audience engagement, but producing and delivering them can be dauntingly difficult.

“PRSNL addresses the complexity of video production head on with a simple, integrated solution that enables companies and brands to achieve personalized consumer engagement at scale,” said Mr. Kellam.

To learn more about PRSNL or request a demo, visit DCM’s website: www.datacm.com/our-solutions/prsnl-personalized-video or contact DCM Senior Vice President, Digital Steve Livingstone, at [email protected] or +1-416-629-2916.


DCM is a marketing and business communications partner that helps companies simplify the complex ways they communicate and operate, so they can accomplish more with fewer steps and less effort. For over 60 years, DCM has been serving major brands in vertical markets including financial services, retail, healthcare, energy, other regulated industries, and the public sector. We integrate seamlessly into our clients’ businesses thanks to our deep understanding of their needs, transformative tech-enabled solutions, and end-to-end service offering. Whether we’re running technology platforms, sending marketing messages, or managing print workflows, our goal is to make everything surprisingly simple.

Additional information relating to DATA Communications Management Corp. is available on www.datacm.com, and in the disclosure documents filed by DATA Communications Management Corp. on the System for Electronic Document Analysis and Retrieval (SEDAR) at www.sedar.com.


Certain statements in this press release constitute “forward looking” statements that involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance, objectives or achievements of DCM, or industry results, to be materially different from any future results, performance, objectives or achievements expressed or implied by such forward-looking statements. When used in this press release, words such as “may”, “would”, “could”, “will”, “expect”, “anticipate”, “estimate”, “believe”, “intend”, “plan”, and other similar expressions are intended to identify forward-looking statements. These statements reflect DCM’s current views regarding future events and operating performance, are based on information currently available to DCM, and speak only as of the date of this press release.

These forward-looking statements involve a number of risks, uncertainties and assumptions and should not be read as guarantees that future performance or results will be achieved. Many factors could cause the actual results, performance, objectives or achievements of DCM to be materially different from any future results, performance, objectives or achievements that may be expressed or implied by such forward-looking statements. Additional factors are discussed under the headings “Liquidity and capital resources” and “Risks and Uncertainties” in DCM’s management’s discussion and analysis, annual information form, and other publicly available disclosure documents, as filed by DCM on SEDAR (www.sedar.com).

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described in this presentation as intended, planned, anticipated, believed, estimated or expected. Unless required by applicable securities law, DCM does not intend and does not assume any obligation to update these forward-looking statements.


Mr. Richard Kellam

President & Chief Executive Officer

DATA Communications Management Corp.

(905) 791-3151

Mr. James E. Lorimer

Chief Financial Officer

DATA Communications Management Corp.

(905) 791-3151

[email protected]

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