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Venice, Italy–(Newsfile Corp. – April 21, 2022) – British artist Lincoln Townley today announces the launch of his controversial Banker collection at the prestigious Venice Biennale. A depiction of greed within the world’s financial institutions and the ‘money men’ behind them, the collection has become Townley’s largest and fastest-selling to date. The first edition of works from the Banker collection, comprising over 200 pieces, were sold out even before the show’s official launch.

Pieces from Lincoln Townley

Pieces from Lincoln Townley

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Pieces from Lincoln Townley

The transition of the art world away from the traditional gallery model has further propelled Lincoln and his studio team to leverage new technologies, in order to focus on building direct relationships with collectors. The use of virtual galleries, augmented reality to display works and the increased use of cryptocurrency have opened up new avenues to reach buyers who are embracing the relationship they can build with the studio. Using technology has always been key for Townley, with the focus quickly shifting to global sales, using virtual technology and social media as the primary tools for communication.

Lincoln said: “Technology has not only allowed me to carry on with business but has allowed me to operate my business more effectively. My team and I know that my work is a strong option for investors who are looking outside of the traditional stock exchange markets. The art market continues to grow exponentially, and my aim is to launch collections online first, before looking at physical locations like La Biennale to show the works in person.” Lincoln added, “As I paint, we load the pieces online and send links directly to clients so they can see the complete process. Our augmented reality platform enables a collector to link straight to us via WhatsApp before seeing the work on their own wall via the camera on their phone.”

The current show at La Biennale di Venezia, Italy, runs until 27th November 2022.

Media Contact
David Klein
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