Johnnie Walker, the world’s number one Scotch whisky, is launching an exclusive Johnnie Walker Blue Label Lunar New Year Limited Edition. The stunning design of the 2022 limited edition was created by Chinese artist Shan Jiang and celebrates the Year of the Tiger.
Shan Jiang’s artful illustrations are dedicated to the one who never walks alone… the one whose steps inspire you. With images that pay homage to the tiger as a symbol of strength and progress, and the majestic animal depicted with golden wings that recall the famous Chinese idiom.
The picture is rounded off by the tiger rising high up in the mountain clouds and approaching the modern metropolis – a sign of prosperity and progress, promising good fortune for all in the coming year.
Artist Shan Jiang said: “In the last two years we’ve triumphed over tremendous challenges. I used that thought to look to the year ahead with positivity and use Chinese mythology and the idea of progress, of always moving forward, to inspire my designs and discover ideas from my culture that resonate with Johnnie Walker.
“That is why I chose the Tiger with wings for Johnnie Walker Blue Label, it’s a common Chinese saying. My mother and father immediately came to mind, they have always supported me as an artist no matter how things were going, they gave me great strength to achieve – like the winged Tiger ascending above the mountains to the sky. It gives me energy to think of this and to create something beautiful from this idea.”
Shan Jiang’s artful illustration is in keeping with the rare whiskies and centuries of craftsmanship that produce the rich fruity flavors and perfectly balanced smoke in each bottle of Johnnie Walker Blue Label.
He said: “I like to think that the thought and time that goes into my designs echo the craft of Johnnie Walker Blue Label. Inside every bottle of Blue Label are rare, handpicked whiskies – each bringing distinctive character. I hope to bring that to my work.”
Johnnie Walker Blue Label is a velvety smooth and lively Scotch whisky with layers of fruit, spice, and a long, lingering smokiness. Only 1 in 10,000 casks in our unparalleled reserves of over 10 million maturing Scotch whiskies possesses the richness and character required to elaborately produce Johnnie Walker Blue Label, including some irreplaceable casks from long-closed “ghost” distilleries.
This limited edition is available in select markets worldwide. Johnnie Walker is also releasing the John Walker & Sons King George V Lunar New Year Limited Edition Design and a John Walker & Sons XR 21 Lunar New Year Limited Edition Design – both beautifully illustrated by Shan Jiang.
