The Women’s Collection – a financial literacy platform available to women at no cost – announced a partnership with Aditya Birla Sun Life Asset Management Company Inc. The two are launching one of the biggest financial literacy initiatives in India, aimed at women to encourage and educate them.
The Women’s Collection is a free-to-use financial literacy platform aimed at women. It has been growing significantly since its official launch three years ago. They combine tools, resources, events, and an investment platform to provide financial wellness and education. Their vision is defined on their website (thewomenscollection.ca) as follows: “The Women’s Collection was created with the fundamental belief that educating and empowering women is the key to economic growth, political stability, and social transformation. (…) Our vision is to be the top provider of financial education, financial empowerment, and financial wellness for women globally.”
Tuula Jalasjaa, Founder of The Women’s Collection says, “At The Women’s Collection, we have strongly held the fundamental belief that educating and empowering women is the key to economic growth, political stability, and social transformation. We have made it our mission to be the top provider of financial education, financial empowerment, and financial wellness for women globally.” She goes on to say, “The For Her program is laser-focused to bring financial education to all women of India regardless of their current level of knowledge”.
“The Women’s Collection was an obvious choice as a partner for us in launching For Her. We have a very ambitious goal of engaging over 10 million women across India over the next three years. The combination of our award-winning Investor Education Team led by Mr. K.S. Rao, and the experience and depth of the team at The Women’s Collection, we believe we are in a strong position to realize our vision”, says Mr. A. Balasubramanian, MD & CEO, Aditya Birla Sun Life Mutual Fund.
