IDnow, a leading platform-as-a-service provider for identity verification,
supports the international automotive company AUDI AG with a digital solution for identity
verification for the new subscription offer “Audi on demand Subscribe”.
In mid-May, the fully integrated subscription model “Audi on demand Subscribe” was launched in
the first dealerships of the brand with the four rings in Germany. Customers can use it to digitally
rent an Audi for a period of four to twelve months. For Audi, the focus is on flexibility and
convenience for the user. In order to offer customers a fast and smooth process that fits in with
the digital strategy, Audi relies on IDnow’s AutoIdent. In this process, the customer’s ID and
driving license data are automatically read in a user-friendly process and checked for authenticity
with the help of AI and machine learning technologies.
“For us, the focus is on the customers and their customer journey. When designing the
subscription model, it was particularly important to us to integrate a fast and completely digital
process for identity verification – this is what our target group expects. We are pleased to be
working with IDnow and to be able to offer our customers this smooth process,” says Martin
Wallenborn, Head of Business Development Sales Germany at AUDI AG. With “Audi on demand
Subscribe”, the automobile group is supplementing its previous “Audi on demand Rent” offer,
which enables short-term rentals of up to 28 days.
“With its subscription offer, Audi has created a service that needs a convenient and fast
application route. Our team has come up with a great solution that fits exactly the requirements of
the Audi brand and its customers,” says Oliver Obitayo, Chief Sales Officer at IDnow.
IDnow has expanded its capabilities in recent years far beyond offering individual ident
procedures and has become the overarching platform for digital identities with several million
transactions per year. In early 2021, IDnow announced the acquisition of identity Trust
Management AG, one of the leading international providers of online and offline verification. This
was the second acquisition within six months for IDnow and represents an important milestone on
the way to becoming the leading identity platform in Europe.
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