A bad user experience on your site kills the chances for your user to make a comeback. The User Experience Design works to improve the experience of your user on your site as it makes it more flexible and easily workable.
Thus it is important to prevent the negative emotions of your user experience of your products enhance the acceptability of your site. Ensuring an optimal user experience for your product helps in building trust in your site and helps your users to come back again. So how do you do it? Have a look:
- Learn about the negative emotions of your user experience:
Preventing negative emotions comes with better addressing of the problems. For that, you need to know about them properly to work on it. Look at the various areas from the user’s experience to recognize the part of the UI that leads to the negative emotion. Thus most of the Web Design Agency focuses on the improvement of the negative areas of UI. Here are some of the areas:
- Avoiding the tech speak:
Most of the designers make the mistakes of including tech speak thinking that the users are going to understand the technical terminology and the phraseology. But avoiding the tech-speak is the most important thing to ensure. Tec speak leads to a negative impact like frustration or anger. As you present your user with tech-speak, the user finds it complicated, which leads to a failed decision making. Also, your user may stop the current task and refrain themselves from buying the product form your site.
- Avoiding causing friction among the UI and users:
The user flow on your site can get disrupted due to the friction between your user and UI. In case you force your users to add their sign up with an account or ask for an email to purchase a product, your user may feel irritated as the many guidelines suggest that the UX of a website should match the buying style of the real-world to influence the buying behavior of the users. Thus reducing the friction becomes helpful to enhance your user experience.
- Opt for the proper demonstration of your intention:
You need to be specific about your intention on your site to anticipate what your user wants. Try to think of yourself as the user and focus on what you expect from the site as a user. There are various ways of demonstrating that you are caring about the perceives and visuals for the interactions that you need to present in front of them. Includes help areas to make their journey easy on your site. Ensure the interactive nature of your UX to make it user friendly.
- Offer good information architecture:
Building a good architecture for information on your site thus helps in various ways, no matter which field your site is working. Information architecture offers the proper foundation for the interface design, which is essential to build your user experience. Without a proper structure, your users may get lost in the site, which might add up to their frustration. Add proper site mapping, card sorting, etc., to help them with a better experience.
Conclusion:
Ensure a design that is capable of building a positive emotion on your user experience while a user comes to buy your product. Do your best to remove all the areas for negative emotion that can impact your conversion rate. Reduce friction and improve your site’s navigation performance. Focus on the various areas, which are the potential of impacting your user experience, and opt for one with smooth navigation and easy workability.
