Harden Expands His Portfolio Investing in World’s Number One Smart Diffuser
OREM, Utah–(BUSINESS WIRE)–#jamesharden–Innovative smart home fragrance brand, Pura, announced today that NBA All-Star and 2018 MVP, Houston Rockets shooting guard, James Harden has joined the company as an investor and will also serve as Creative Director.
“I first invested in Pura because I loved the product and the team behind the brand,” said Harden. “Now that I’ve been more involved working closely with everyone, I see they are creating a completely new market in the home fragrance industry. They have something special here which is exciting to be a part of and contribute.”
Pura is a transformative smart home diffuser, which gives users the freedom of controlling scent intensity, swapping between 2 fragrances of choice, and setting custom scent schedules from any smart device. In his role, Harden will serve as an advisor to the executive and creative teams and help grow brand awareness.
“We are thrilled to partner with James Harden and have him join our growing team,” said Pura Co-Founder Richie Stapler. “Working together to express who he is through the power of fragrance has definitely been such a great experience for us.”
Lorenzo McCloud, Harden’s business manager, said, “When James and I found Pura we knew right away this would be big and could see that James could make a big impact here.”
With Pura, the NBA star adds another high-profile investment to his already impressive portfolio, which includes the sports drink BodyArmor, a body- and skin-care brand tailored specifically for athletes (Art of Sport), and the sock company Stance, among others.
Pura was inspired by its founders’ vision – to be able to control the scent of their homes anywhere, anytime, from the convenience of their smartphones. Each of Pura’s designer-grade fragrances are formulated with only the finest, responsibly sourced ingredients to meet the highest standards in the industry. Pura began its creative kick-starter process in 2015, making sure to perfect the device and fragrances until its actual launch in 2018. The Brand has 18 Pura scents and has worked to fine-tune many scents from other luxury brands in 2019 to enter the Partner Marketplace. For more information please visit www.trypura.com.
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