One major nightmare that many Ecommerce websites are having is to convince visitors that they are reputable businesses and can be trusted. Visitors want an assurance that all the information they share with your Ecommerce website will remain safe and that someone will deliver the product that they purchase. With so many cases of cyber breaches, online fraudsters, and an internet full of fake websites, it can be a very grueling course for website visitors to filter legitimate from illegitimate websites.
Trust is one thing that matters a lot. Come to think of it; you can never convince your website visitors to spend money buying your products when they cannot trust you. It would be best if you established a robust rapport with your customers. They need to feel you and be sure that they can trust you. It is the trust that converts casual website visitors into reliable and long-lasting customers. Your customer base and your sales revenues depend entirely on your web visitors’ level of confidence. It is your duty to establish and maintain a robust trust for your Ecommerce website for the sake of improving your customer base and conversion rates. This article gives you some tips that are vital in building and maintaining a reputable Ecommerce website.
1. Professional Website design
A professional website design enhances trust. It is all about the very first impression that your website will give to its visitors. If your website visitors find your website unappealing and hard to use, then they might keep off. You must come up with pleasing website design. You can hire the services of a professional web designer to do the work for you. Some of the things you should consider when designing your website are the ease of navigating around the website. You will easily lose visitors if they cannot find what they are looking for. You should also make sure that you use quality content, such as images and graphics. Content that is poor in quality is a signal that you are not serious with your website and that the products you are offering might not meet the quality standards that your customers expect. The design and appearance of your website, therefore, speaks volumes. It will determine whether your ecommerce website and your entire business can be trusted by extension. To win your website visitors’ trust, you should start thinking about professional website design.
2. Have a visible Contact Information Section
Website visitors are willing to go the extra mile to ensure that a specific website is what it says it is. Before buying from an Ecommerce store, website visitors will want to confirm your legitimacy. They will also want to visit your facility’s physical location to see for themselves, seeing is believing. A indicates that potential customers are most likely to trust a company if they can contact the company’s people.
For your website visitors to reach out to you, they will need to know your contact information. It is very crucial to have your website giving the contact information that your website visitors will use to reach out to you. Your website visitors are assured that they will find you in case things go wrong or the product they bought has issues.
Having a section that displays truthful and working contact information is a steppingstone towards achieving a reputable ecommerce website and, by extension, increasing conversion rates. Apart from just establishing trust and playing a major role in your conversion rates, the contact information section will also help you in networking by encouraging new business clients and new business partners to reach out to you easily.
3. Install an SSL Certificate on Your Ecommerce Website
Before your customers can trust you with their information, they will first want to be sure that you can secure that information from the wrong hands of hawkeyed intruders. An SSL certificate is one of the perfect tools that is essential in ensuring that the information shared between you and your web visitors remains safe. The certificate will encrypt all communications between your website’s servers and the browsers being used by your visitors. Hackers will find it hard to access the information because the information is in a coded format and not just a raw text.
Website visitors would want to operate on those websites that have an SSL certificate. Almost all internet users have learnt the trick. They can now easily identify those websites with an SSL certificate and those that do not have an SSL certificate. All they need to do is to check the URL of your website. If it begins with HTTP, then it means that your website does not have an SSL certificate. If it begins with HTTPS, then it means that your website has an SSL certificate.
If you intend to build trust and increase your conversion rates, then it is about time you started thinking about acquiring an SSL certificate. You can acquire an SSL certificate from trusted certificate authorities. In a case where your Ecommerce website has several domains, you will not need to buy a certificate for every domain. Instead, you should go for a cheapest Wildcard SSL certificate to secure all your domains acquire from Clickssl.net.
4. Testimonial/Reviews/Feedback Section
Testimonials and reviews are a great way through which your visitors can get to trust your Ecommerce website. Before finally resolving to buy from you, they will want to hear from other customers who have dealt with you in the past. Some of the key concerns would be if your previous customers enjoyed dealing with you, if the product they bought was of high quality, the time it took for them to receive the product and their general advice to new customers intending to buy from your Ecommerce store.
It would be good if your website had a specific reviews section where all those reviews from your clients are posted. A website that does not have such a section can be hard to trust. It should not just stop at having a reviews section, you should go ahead to ensure that only positive reviews are posted on the website. Negative reviews that prove that your previous clients are not satisfied will make your web visitors shy away from entering any deal with your Ecommerce website.
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5. Security Seals from a Reputable Company
When a reputable security seal such as VeriSign Trust Seal or McAfee Secure is displayed on your website, your website visitors will trust you and fell that your Website is Legitimate. Such seals are just a sign that your website has passed through a validation process. Other seals will also show your visitors that another trusted company is tasked with handling all payments and money transactions. Thus, security seals help provide reasonable assurance to new visitors that your Ecommerce website is what it says to be. Furthermore, other companies such as VeriSign will periodically scan your website to trace vulnerabilities such as malware that could be a threat to your ecommerce website and to your clients. The availability of such a service assures your customers that their security is taken care of.
6. Privacy Policy
One major problem facing the internet today is information leakages and identity thefts. This has driven web visitors to be overcautious with their information. They want an assurance that all the information that they share with you over your website will not leak to other parties. It is your duty to provide such assurance by having a vibrant and accurate privacy policy.
A privacy policy is what gives your website visitors the assurance that the details they are sharing with you will not leak to other parties. Having a privacy policy that is adhered to the latter will establish the level of trust that your business requires to increase conversion rates.
7. Use Well Known Payment Methods
The mention of certain payment options raises eyebrows. Not all payment option can be trusted. Take for example, the direct bank transfer option, such an option is sometimes used by scammers who want to complete the transaction with immediacy and be gone, never to be seen again. Having such an option will simply create fear and mistrust in your visitors. You should try using a payment option that your visitors recognize and have used before. You should encourage the use of payment options such as PayPal and credit cards.
8. Money-back guarantees
In a situation where the product or service offered does not benefit your customers’ expectations, you should be able to refund the customer or provide the customer with another product. This should be clearly captured in your money-back policy. When your customers are assured that they will have their money back, they can trust you.
Conclusion
With so many scams and fake websites on the internet, website visitors do not know who to trust. Ecommerce website owners are having a rough time trying to convince potential customers that they can be trusted. With proper measures and tools in place, you can create trust in your potential customers and increase your customer base. This article has explained some of the tricks that you can use to establish trust and increase the conversion rates for your Ecommerce website.
