SHENZHEN, China–(BUSINESS WIRE)–RELX Technology announced today the release of its next-generation e-cigarettes, the Infinity and Essential, bringing advanced technological innovation to its mission of helping smokers around the world transition to better alternatives. The Infinity device features RELX Technology’s latest innovations in product design, vapor quality, mobility, and overall user experience, demonstrating RELX’s capability to continually innovate in the premium product category. In addition, the budget-friendly Essential vaping device allows users to experience key elements of the Infinity’s design at a more accessible price point.

Infinity and Essential are able to achieve a fuller flavor and velvety smooth puff from start to finish due to the independently-developed Super Smooth™ Performance technology. With more than a year dedicated to the design process, this data-driven technology was developed by defining five key elements that constitute the perfect puff. The company conducted 76 sensory tests and repeatedly refined the parameters measuring RELX Super Smooth™ Performance in order to perfect the technology, and redefine the optimal vaping experience. The Infinity and Essential begin sales in select global markets in late-June 2020.

RELX’s CEO Kate Wang stated, “The Infinity demonstrates our focus on relentless technological innovation. I’m proud of the entire RELX global team for creating a beautifully designed device with superior technology, and with a dedication to innovation that RELX is now globally known for. Ultimately our goal is to help current smokers who cannot or do not want to quit, to transition to a better alternative with confidence. We feel the more budget-friendly Essential device also allows users to experience RELX’s premium quality features”.

The design of the Infinity device was optimized over 40 times and over 12,000 pods were tested to ensure leak resistance and high quality standards. RELX has submitted patent applications for more than 50 innovations used in the device, including its leak-resistant design, e-liquid pods and wireless charging case. In March 2020, the Infinity was awarded the Red Dot Award: Product Design 2020.

ABOUT RELX Technology

Founded in January 2018, RELX is Asia’s leading e-cigarette brand. RELX independently develops its e-cigarette products at its R&D center in Shenzhen, China. RELX’s mission is to empower adult smokers through technology, product and science, ethically. RELX continues to make significant investments in R&D, e-liquid testing and new product development. RELX has established the first CNAS-standard lab for an independent e-cigarette brand. The company has attracted global talents from Uber, Proctor and Gamble, Huawei, Beats, and L’Oréal. RELX investors include top venture capital firms Source Code Capital, IDG Capital, and Sequoia Capital.

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Yasha Wolfman

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Aimee Ren

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