If you run a website, whether an e-commerce site, or a brochure site, then you’ll want to make the most of it, and attract visitors and turn them into customers. Although there are some specific online marketing methods you can use, a lot of traditional marketing methods work too.
Here’s how you can help drive more traffic to your website.
- Make it easy for visitors to buy, or sign up, or take the action that you want them to take. You wouldn’t make visitors to your shop sit through a video presentation before they could buy anything, or make the check out hard to find, or have staff who couldn’t help, so why make your website hard to use?
- It’s a good idea to change the layout and content often, so that your visitors don’t get complacent, and will see things that they might have missed previously. There’s a reason that supermarkets change their layouts, and have certain items near the door, and other items are hard to find. How could this work on your website?
- You’ll want to keep visitors coming back, so give them a reason to return. If your window display or stock never changes in your shop, you won’t see a lot of people returning, and the same applies online. Change your content, have sales and special offers, give away reports, or free samples, have competitions. It will all help.
4. Make sure that you provide what your target audience, visitors, and customers want. Use analytics to find out how visitors are finding your website, and what keywords they are using. Do you know much about your typical customer? How does this compare to your target audience? Do you know how much your average sale is? What else do you need to know to help you provide what your visitors want?
5. In the same way that shops and restaurants have friendly staff, and are approachable, you’ll want your website to come across this way too. we personal, and have a prominent contact email address, as well as staff photos if relevant. Don’t forget to use testimonials as well, so that visitors can trust you.
6. Are you providing all the help and advice your visitors need? In a shop, you might have brochures and sales assistants who can help customers choose the right products, and answer any questions. Does your website provide all the information that visitors need so that they can buy from you, or know why they should sign up to your newsletter or podcast?
7. You can easily track the success or failings of your online advertising using analytics, and PPC, so you can instantly see what works and what doesn’t. You’ll know what sort of offline marketing works for your company, will the same sort of strategy work online too?
8. It’s a good idea to ask your staff and visitors for opinions on your website, products and services so that you can better meet the needs of your customers. Perhaps you could appeal to a different target market, or make more sales or have a wider product range, just by asking people what they think.
9. Launching a new website is just like launching a new shop or company on the high street, but harder! People are likely to walk past a physical shop, read the sign, and look through the window to see whether the shop interests them. There’s no guarantee that anybody will visit your website. You’ll need to make sure that you have an online marketing strategy, PPC or SEO plan to encourage visitors to your website.
10. How can your customers, sellers, or suppliers help you? In the same way that you’d ask your suppliers or customers for recommendations, testimonials, or other help and assistance, how can this work on your website?
Now you know more about how and why traditional marketing methods work online too, how can you improve your website to make it more appealing to your visitors? You may also check out amazing Website Development Service online which can help your website to profit more.
