Seattle, Washington–(Newsfile Corp. – April 20, 2020) – CFN Media (OTCQB: CNFN), the leading agency and financial media network dedicated to the global cannabis, CBD, and psychedelics industries announces the publication of an article discussing LucidMoods™ scientifically curated products.
LucidMood™ Logo
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The cannabis industry has experienced record sales throughout the COVID-19 outbreak, making it one of the few attractive corners of the market. While there are many different cannabis companies and products, LucidMood™ has become one of the most popular brands in the space with its mood-based product selection.
Let’s take a look at how LucidMood™ sees the market, what sets its products apart from competitors, and why it has seen early traction in Colorado and Arizona.
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Top 5 Cannabis Users
LucidMood™ recognized a market opportunity for mood-based, rather than a strain-based, cannabis brand back in 2016. After launching the first mood-branded vape that incorporated CBD in 2017, the company achieved $1 million in wholesale revenue.
In 2019, the company hired Dr. Tristan Watkins, Ph.D., a neuroscientist that has published six papers focused on cannabinoids and terpenes. Dr. Watkins began formulating the company’s next generation of products that incorporated cannabinoid and terpene science.
Click below to hear Dr. Tristan Watkins explain the company’s target market:
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https://www.youtube.com/watch?v=2wx77w-32-E
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LucidMood™ researchers identified five distinct types of cannabis users from an extensive survey of cannabis users throughout its target markets:
- “I want to be high, but not too high.”
- “I want to feel buzzed, but still social.”
- “I’d like to have a sativa that doesn’t make me anxious.”
- “I want the euphoria without the crash.”
- “I want to relax without falling asleep.”
After identifying these demographics, the company reviewed existing research on cannabinoids and terpenes and developed formulas for each use case and validated the products with target consumers to ensure they were successful.
The result has been five unique products:
- Luminous (1:2 THC:CBD plus a geraniol and phytol dominant terpene blend)
- Loving (1:1 THC:CBD plus CBG and a nerol dominant terpene blend)
- Lively (2:1 THC:CBD plus a limonene and valencene dominant terpene blend)
- Lucious (4:1 THC:CBD plus a caryophyllene and linalool dominant terpene blend)
- Lullaby (8:1 THC:CBD plus a terpinolene and humulene dominant terpene blend)
These products are designed to bridge the gap between consumers that hate THC and only want CBD products and consumers that are simply looking for the highest percentage of THC in a product – two demographics that most other cannabis-focused companies target.
Click the image below to hear about the inspiration behind the product formulations:
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https://www.youtube.com/watch?v=BG3c7EaSyms
Market Traction
LucidMood™ launched in Colorado in October 2019 and has already become the best-selling CBD-enhanced THC vape pen. Despite the uncertainty being caused by COVID-19, LucidMood continues to expand its sales distribution and win new dispensaries.
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