Seattle, Washington–(Newsfile Corp. – March 16, 2020) – CFN Media (OTCQB: CNFN), the leading agency and financial media network dedicated to the North American cannabis industry announces the publication of an article discussing the functional beverage market and a new house of beverage brands addressing consumer demand.
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It’s a stressful world out there, and consumers know it. In growing numbers, people are looking for healthy foods, naturally sourced, to keep both themselves and the planet on a positive track. If those foods can also relieve stress and help people relax, all the better. Beverages are a prime example of the trend toward healthy foods, with functional beverages rapidly taking market share away from traditional non-alcoholic beverage. Here is an examination of these trends from KPMG, as an example, but the internet is awash in information on the growth of functional beverages, healthy foods, and natural ingredients. It’s no secret, and beverage companies ranging from startup size to giants of the industry are responding.
One smaller company with a foothold in the industry is Innoviom, an innovative house of beverage brands that produces and sells functional, tasty beverages based on herbal, relaxing ingredients. Innoviom is in the process of introducing a CBD drink to its existing product line and distribution network. Led by major company beverage and consumer packaged goods veterans from companies like Coca-Cola, Diageo, Red Bull, Gillette, and PepsiCo, Innoviom is a growth company with existing infrastructure and ambitious plans for international expansion.
Adaptogen-Based Beverages
Innoviom’s initial brand is Tranq HYPERLINK “https://www.tranquini.com/”u HYPERLINK “https://www.tranquini.com/”ini®, a line of great tasting, low calorie beverages designed to help relieve stress through its mix of herbal, relaxing, adaptogenic ingredients. Adaptogens are defined as natural bioregulators that increase the ability to adapt to environmental stress factors and avoid the damage caused by those factors. The above link takes you to a review, published in 2018, of the extensive body of scientific research around adaptogenic compounds and their moderating effects on the human stress response. Adaptogens have been shown to have positive effects on conditions ranging from adrenal fatigue to arthritis to sleep disorders and more.
