DUBLIN–(BUSINESS WIRE)–The “Get Stacked – The B2B Marketing Technology Conference” conference has been added to ResearchAndMarkets.com’s offering.
Make Sure You’re One of 400 B2B Leaders, Tech Marketers and All-Round Modern Marketing Heroes Who will be Attending
The Challenge
- The fact is, too many martech stacks and plans fail to deliver value or ROI.
- But it doesn’t have to be that way.
- Global spend on martech is set to double in the next 5 years, to an eye-watering $25bn, and there’s a good reason for most of that spend.
- Get it right and technology can unlock possibilities in your B2B marketing that our predecessors never dreamed possible – possibilities only limited by your creativity and your know-how.
Why you need to be at Get Stacked
- No sales presentations
- No platform bias
- Just guidance, strategies and inspiration around the real challenge you face with tech
If you’re ready to invest in or get much more from your martec you’ll have a choice of 25+ expert and inspiring B2B speakers and presenters with a world of experience in making martech work for marketing, whatever stage you’re at on the journey – complete tech newbie, to marketing techie.
You’ll have access to a huge choice of targeted, practical learning and inspiration, including:
- Business goal alignment with tech
- Winning internal buy-in
- How to set and manage expectations
- Martech roadmap planning
- Tool and platform selection
- How to find good partners
- Techstack integration
- How to avoid – and handle – mistakes
- How to measure and make more ROI
Who Should Attend?
This is an event for every single marketer, leader, marketing op’s expert and marketing agency needing a crystal clear understanding of how to use martech to achieve better business results – and to get better results from their martech.
Agenda
09:20 am – 9:55 AM
-
Part therapy, part tool-kit, this session will help you unlock the value of your existing tech stack and sort the wheat from the chaff across the mind-boggling 7,000 vendors eager to sell to you.
- Mary-Anne Baldwin
-
Head of content, B2B Marketing
09:55 am – 10:25 AM
-
Breaking down the BS: Optimizing your tech stack
- Ed Nevraumont
-
Senior advisor, Author, CMO, Warburg Pincus
10:25 am – 10:55 AM
-
How can you tame your marTech beast to deliver friction-less customer experience?
- Payal Raina
-
Global head of marketing ,Torstone Technology
12:00 pm – 12:30 PM
-
Tudder, or Tinder for cows: An award winning campaign
- Vicki DeBlasi
-
Head of innovation communications, Cisco
12:00 pm – 12:30 PM
-
The line between creepy and cool: How to nail your personalisation strategy
- Kat Collins
-
Marketing Automation Consultant, Squiz
12:00 pm – 12:30 PM
-
How to accelerate the effectiveness of your marketing and get ahead of the competition by combining CX and technology
- Ben Morgan
-
Global digital marketing director, Avanade
12:35 pm – 1:05 PM
-
How to enable marketing operations to unlock excellence in your martech
12:35 pm – 1:05 PM
-
Be afraid. Be very afraid. (And a bit excited.) How AI is transforming B2B marketing
12:35 pm – 1:05 PM
-
How to navigate the martech minefield (it’s not just you who’s struggling)
02:05 pm – 2:35 PM
-
Making marketing automation a reality
02:05 pm – 2:35 PM
-
Marketing leading from the front to drive 100% revenue growth over 2 years at the Access Group.
- Chris Marjara
-
CMO, Access Group
02:05 pm – 2:35 PM
-
Building a MarTech stack at a small organisation – What’s Worked and What Hasn’t
- Ben Rees
-
CMO, Redgate
03:15 pm – 3:45 PM
-
Managing customer intelligence in your MarTech stack – navigating the challenges
- Sam Tidswell-Norrish
-
International CMO,Dun and Bradstreet
03:15 pm – 3:45 PM
-
The best use of marketing automation – How TMF Group built their marketing automation journey from scratch and turned it into an award-winning programme (and all the learnings along the way)
- Kate Duffy
- Director of Campaign Marketing,TMF
- Ash Chandler
-
Head of Marketing Automation,Really B2B
04:05 pm – 4:35 PM
-
Bringing structure and stability to the martech Jenga tower
- Jada Balster
- VP marketing, Workfront
For more information about this conference visit https://www.researchandmarkets.com/r/dxvwe9
Contacts
ResearchAndMarkets.com
Laura Wood, Senior Press Manager
[email protected]
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
