Book store chain celebrates the season of giving with seventh annual “Grow Your Heart 3 Sizes” campaign
BIRMINGHAM, Ala.–(BUSINESS WIRE)–#bam–Customers can ring in a joyous holiday season by participating in Books-A-Million’s seventh annual Holiday Book & Toy Drive and “Grow Your Heart 3 Sizes” campaign to bring the spirit of giving to children and families in need. Now through December 16, guests can visit their local Books-A-Million store to donate children’s books and toys to local charities across the country, such as American Cancer Society, Boys & Girls Club of America, Toys for Tots and more.
“Seeing our communities come together to gather donations for those in need is a heartwarming experience we look forward to each holiday season,” said Scott Kappler, Chief Marketing Officer at Books-A-Million. “To date, we’ve donated over 1.3 million books and toys, and our hope is that these contributions help brighten families’ holiday celebrations during this special time of year.”
Customers are invited to take part in the holiday drive by donating one of their favorite books or by selecting one from the suggestions found near all Books-A-Million store checkout counters. Holiday selections customers can consider donating include, “The Night Before Christmas” by C. Moore, “How the Grinch Stole Christmas” by Dr. Seuss and “The Polar Express” by Chris Van Allsburg.
Shoppers can also choose from the ‘How to Raise a Reader’ section featuring books recommended for babies through teens, including “The Book Thief” by Markus Zusak and “The Little Engine That Could” by Watty Piper as well as titles from Rick Riordan’s “Percy Jackson” and “Olympians” series. Recommendations from the ‘50 Books to Read Before You’re 50’ list include “Goodnight Moon” by Margaret Wise Brown, “Chicka Chicka Boom Boom” by Bill Martin and Dr. Seuss’ “The Cat in the Hat.”
All donations must be purchased, as new, from Books-A-Million. For more information or to participate in the drive, please visit booksamillion.com. A complete list of organizations partnering with Books-A-Million for this year’s Holiday Book & Toy Drive can be found at booksamillion.com/toydrive.
ABOUT BOOKS-A-MILLION
Books-A-Million, headquartered in Birmingham, Alabama, is the second largest bookseller in the United States. Books-A-Million began over 100 years ago in 1917 as a newsstand in Florence, Alabama and now operates over 200 stores in 32 states and online at booksamillion.com. As Books-A-Million’s market presence has grown, the goal has remained the same: to serve each community with the best selection of books, toys, games and entertainment, all at great prices. Find the nearest Books-A-Million at booksamillion.com/storefinder. Follow Books-A-Million on Twitter, Instagram, Facebook and Pinterest to discover shelf inspiration, new releases, gifts and more.
Contacts
Haley Sheram
BRAVE Public Relations
404.233.3993
[email protected]
