Home improvement companies join forces to provide veterans with bath or shower makeovers

KAUKAUNA, Wis.–(BUSINESS WIRE)–Our country’s bravest take on some of the most dangerous situations while defending our country, but many of them come home only to battle with everyday tasks, such as bathing. It’s for this reason, nearly a dozen home improvement companies banded together to alleviate this stress for our nation’s heroes. This year marks the third annual Baths for the Brave, a one-day event planned for Friday, Nov. 8. This event provides veterans with a brand-new tub or shower system, free of charge, to improve their quality of life.

Participating home improvement companies include:

  • Alenco Home Improvement; Lenexa, Kan.
  • Bath Expo; Carrollton, Texas
  • Baths for Less; Tempe, Ariz.
  • LifeSpan Home Improvements; Salt Lake City, Utah
  • MaxHome; New Orleans, La. & Houston, Texas
  • NEWPRO Home Improvement; Woburn, Mass.
  • Reborn Cabinets Inc.; Anaheim, Calif.
  • Tundraland Home Improvements; Kaukauna, Wis.
  • West Shore; Mechanicsburg, Pa.

“Baths for the Brave is an incredible event changing the lives of veterans across the country,” Brian Gottlieb, president and owner of Tundraland Home Improvements and founder of Baths for the Brave, said. “This is the third year for this event and to date, we’ve improved the lives of 19 veterans and that number is only going to increase this year.”

Baths for the Brave stemmed from a similar initiative Gottlieb and his team at Tundraland created locally in their hometown, near Green Bay, Wisconsin, called Tundraland Cares. Through that program, Gottlieb provides veterans in need and deserving families with remodeled bathrooms, standing wheelchairs and family vacations to Disney World, all free of charge.

About Baths for the Brave

Baths for the Brave, a special event and partnership between nearly a dozen home improvement companies nationwide, provides veterans with newly remodeled baths or showers in an effort to improve their lives by making their bathrooms more accessible. This year’s remodels will take place for veterans across the country simultaneously on Friday, Nov. 8, 2019, with parts of the installs captured in real time via Facebook Live. More information on Baths for the Brave is available at www.bathsforthebrave.com. The nationwide initiative was founded by Tundraland Home Improvements, a Wisconsin-based home improvement company.

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Raquel Lamal

Red Shoes Inc.


[email protected]

Brian Gottlieb

Founder of Baths for the Brave


[email protected]