The Hollywood Community Officially Recognizes Old Navy’s Iconic Rockstar Denim

SAN FRANCISCO–(BUSINESS WIRE)–Old Navy’s Rockstar Jeans are officially super stars. The Hollywood Chamber of Commerce partnered with Old Navy to honor the world-famous denim with a Star of Recognition on the Hollywood Walk of Fame. Worn and loved by countless celebrities and millions of customers, the Rockstar jean has officially cemented itself as an icon.

The icon was born in 2012 when Old Navy launched its now-famous Rockstar Jean. The style quickly became the brand’s best-selling denim, and today is a customer and celebrity favorite. Available in 39 sizes and three flattering rises, Rockstar Denim is built for every body, with universally flattering features including perfectly placed pockets, curve-hugging fabric and a contoured waistband. With 40,000 pairs sold every day and over 36,000 five-star reviews, the Rockstar jean is a fan favorite.

On Wednesday morning, September 18, the Rockstar jeans were honored during an induction ceremony on Hollywood Boulevard. Chloe and Halle Bailey, the rock star sisters of R&B singing and songwriting duo Chloe x Halle, attended the ceremony in support of this landmark celebration. Fans across the country can experience behind-the-scenes content from the Hollywood Star ceremony by following @oldnavy on Facebook, Instagram and Twitter.

To further celebrate the Hollywood Star honor and beloved denim style, Old Navy invites everyone to feel like a Rockstar on its self-proclaimed National Rockstar Day on Saturday, September 21. With Rockstar Jeans at their lowest price of the year, starting at just $151, this is Old Navy’s biggest sale2 on its cult favorite denim. Visit your local Old Navy store or visit on September 21 to shop the epic one-day-only sale.

About Old Navy

Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high quality product. A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,100 stores around the world. For more information, please visit


1 Rockstar denim pricing begins at USD $15 for women, USD $10 for girls; select styles only.

2 Offer valid in the US and Canada on 9/21 only, in-stores and online, while supplies last.


Dava Huber

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Amanda Zerbib

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